一詞：麥當勞又做新實驗了，這種新店感覺還挺好玩

n. 可持續性

圖片來源：視覺中國

McDonald's currently has more than 1,470 restaurants scattered throughout Germany, but for 10 days in June, customers at its location inside the Mall of Berlin had a completely different experience when they ordered a Hamburger Royal Käse or a Schokolinsen-Saurer Apfel McFlurry.

目前麥當勞在德國各地有1470多家餐廳，但6月的10天中，麥當勞柏林購物中心店裏的顧客在點皇家奶酪漢堡（Hamburger Royal Käse）或蘋果冰旋風（Schokolinsen-Saurer Apfel McFlurry）的時候嘗試了完全不同的體驗。

For starters, all of the restaurant's burgers were served in packaging made from grass and they could've eaten that McFlurry with a small wooden spoon. 

首先，這家餐廳供應的所有漢堡的包裝都是用草製成的，而且顧客可以用一把小木勺來享用冰旋風。

From June 17 through June 26, the restaurant temporarily reinvented itself as the Better McDonald's Store — and, from a sustainability perspective, that wasn't just a clever name.

從6月17日至6月26日，這家餐廳臨時自稱爲“更好的麥當勞”，而且，從可持續性的角度來說，這不只是一個有趣的名字。

The Better McDonald's Store was completely plastic-free, which allowed the company to test out some alternatives to single-use plastics and to receive customer feedback on each of those items.

這家店提供的所有餐點都沒有用到塑料製品，這使麥當勞可以測試用部分替代品來替代一次性塑料製品，並從使用這些產品的顧客那裏得到反饋。

In addition to paper straws, wooden cutlery, and grass-paper burger cartons, condiments and dipping sauces were served in edible waffle cups, and Chicken McNuggets were handed out in paper bags instead of cardboard cartons.

除了紙質吸管、木製餐具、草紙製成的漢堡盒，調味料和蘸醬都是用可食用的華夫餅杯盛放的，麥樂雞塊被盛放在紙袋裏而不是硬紙盒裏。

"Normally, McDonald's goes out with perfect solutions. This time we said, 'We don't have perfect solutions yet… please help us!'" Diana Wicht, the Sustainability Department Head for McDonald's Germany, said in a statement.

“麥當勞通常會提供完美的解決方案。但這次我們得說，‘我們還沒有完美的解決方案……所以，請幫幫我們！”麥當勞德國分公司可持續發展部總監戴安娜·維希特在一份聲明中說道。

It's probably not a bad idea for the company to scroll through everyone's opinions before it changes things up on a permanent basis. 

對於麥當勞而言，在做出永久性改變的決定之前，徵求一下大家的意見可能並不是個壞主意。

Earlier this year, McDonald's replaced the plastic straws in its U.K. locations with paper straws, and they weren't exactly well-received: more than 53,000 people have signed a petition asking McDonald's to bring back the plastic. (The campaign creator's reason for his big ask? "So I can drink my milkshake proper.")

今年早些時候，麥當勞英國分公司用紙質吸管替換了塑料吸管，然而，這一舉措並未得到好的反響：超過5.3萬人簽署了請願書，要求麥當勞恢復使用塑料吸管。（這一行動的發起人的理由是，他有個很大的疑問“我什麼時候能好好喝我的奶昔。”）

It’s not fair to my marriage, my ongoing success, and the sustainability of how I live. 

對於我的婚姻、持續的成功和我可持續性的生活來說，這都是不公平的。

sustainable，adj. 可以忍受的；足可支撐的

Does the company have a sustainable competitive advantage?  

公司是否有可持續的競爭優勢?