Facebook成功擊敗中國飲料企業 贏得商標守衛戰
Chinese people won't be able to quench their thirst with a refreshing "face book" beverage, after the U.S. social networking company won a rare trademark victory against a local firm in China.
在美國社交網絡Facebook公司罕見地贏得了於中國一家公司的商標爭奪訴訟後，中國人再也無法用“face book”提神飲料來解渴了。By contrast, Apple Inc last month lost its battle to prevent a domestic company from using the "iPhone" trademark on leather goods in China.
與之形成對比的是，蘋果公司在上月輸掉了一場訴訟，沒能阻止iPhone的商標出現在一家中國本土公司的皮革製品上。China's intellectual property protections are often perceived as quite lax but they are steadily improving, lawyers say. The victory may offer a glimmer of hope for Facebook Inc in China, where its social network is not accessible.
律師們表示，中國的知識產權保護政策一貫被認爲是相當寬鬆的，但是這些政策正在逐步改善。這次勝利也許讓Facebook看到了進軍中國市場的一線希望，目前其社交網站在中國還無法訪問。
The Beijing Municipal High People's Court said the Zhongshan Pearl River Drinks application, filed in 2011, to label certain foods and beverages "face book" was an obvious act of copying and harmed fair market competition.
北京市高級人民法院裁定，中山珠江飲品在2011年提交的“face book”商標註冊申請是明顯抄襲和損害市場公平競爭的行爲。A Facebook spokeswoman declined to comment. An employee at Pearl River Drinks said the case was not widely known at the company and that the staff member in charge of it was not available for comment.
Facebook公司的發言人拒絕對此發表評論。珠江飲品的一名僱員表示，公司裏沒有多少人知道這起訴訟，而負責相關事宜的員工無法對此作出評論。Facebook CEO Mark Zuckerberg and other executives have made concerted efforts to woo Chinese officials. In March, Zuckerberg had a rare meeting with the country's president, a suggestion of warming relations between Facebook and the government.
Facebook的CEO馬克·扎克伯格和其他高管通力合作，來獲取中國高級官員的支持。今年三月份，扎克伯格和國家主席習近平進行了罕見的會面，這是Facebook和中國政府逐漸升溫的關係的標誌。Facebook had previously objected to China's Trademark Review and Adjudication Board twice but was unsuccessful, prompting its decision to take the case to court.
在此次訴訟之前，Facebook公司曾兩次向中國商標評審委員會提出抗議，但最終都失敗了。這也促使其將這一案件告上法庭。
