家電巨頭瞄準共享手機 iPhone一天僅需9.9元

Mobile rental is heating up under the context of shared economy.

在共享經濟的大環境下，手機租賃行業正在升溫。

customers can rent a new iPhone for one year at the cost of 9.9 yuan a day, but owing to some concerns, this business is attracting fewer customers than expected, Beijing Daily reported.

據《新京報》報道，消費者可以以每天9.9元的價格租用一年的蘋果手機，不過出於某些擔心，這項業務吸引的顧客少於預期。

Gome, a home appliance giant, recently announced that over 1,600 stores in China have officially started a smartphone rental service. Customers can rent an iPhone 7 (32G) for a whole year for 300 yuan ($45) a month.

國內家電巨頭國美日前宣佈，在中國的1600多家門店已正式啓動智能手機出租業務。顧客每月只需花費300元（45美元），就可以租用一年的蘋果7(32G)手機。

The policy was made according to a big data research, which shows customers change their mobile phones every 17 months on average.

這一策略是基於相關的統計數據而制定的。該數據顯示，消費者平均每17個月要更換一次他們的手機。

Renting a phone enables users to experience the latest phone at a lower cost, a Gome staff in charge of the service told Beijing Daily.

國美電器一位負責手機租賃業務的員工向《新京報》透露，該業務使得消費者能以一個較低的成本，享受到最新款的手機。

An insider said that smart phone rental has a large market, but it is better to focus on those who cannot afford a one-off payment and those who like to frequently change their phone.

一位業內人士稱，智能手機租賃有巨大的市場，但最好是聚焦在那些無法一次性付款、以及那些喜歡頻繁更換手機的人。

Mobile phone rental is still in the incubation stage. With proper operation, this new service will not only reduce waste, but also become a good investment choice, the analyst said.

這位分析師表示，手機租賃市場仍在初生期。只要恰當運作，這項新業務不僅能減少浪費，還能成爲一個很好的投資選擇。