阿里巴巴超越谷歌成網絡廣告市場老二大綱
Research firms have already noted how Google's slide in China's online search market has been good for the company's Chinese rival, Baidu. Now it appears Google may have given up ground to another Chinese internet giant: Alibaba Group.
研究公司已經注意到谷歌(Google)在中國網絡搜索市場的下滑給該公司的中國對手百度(Baidu)帶來了怎樣的好處。如今谷歌看起來似乎把領地拱手讓給了另一家中國網絡巨頭：阿里巴巴集團(Alibaba Group)。
In a breakdown of Chinese online advertising market share, Beijing research firm Analysys International says Alibaba has overtaken Google for second place behind Baidu thanks in large part to its online shopping unitTaobao.
在對中國網絡廣告市場份額的分析中，北京的研究公司易觀國際(Analysys International)說，阿里巴巴已取代谷歌第二名的位置，目前僅次於百度，這在很大程度上是得益於其網絡購物子公司淘寶網。
Alibaba now owns a 9.3% market share and the number two spot in China's online ad market, according to Analysys International ( Word doc). Meanwhile, Analysys says, Google's share fell 2 percentage points from the second quarter, when it held the number-two spot, to 8.9% in the third quarter.
據易觀國際，阿里巴巴目前的市場份額爲9.3%，在中國互聯網廣告市場上佔據着第二把交椅。易觀國際同時還說，谷歌第三季度的市場佔有率較二季度下滑了兩個百分點，至8.9%，二季度時谷歌的市場佔有率還處於第二位。
Google also narrowly missed falling another rank. Internet portal operator Sina, in fourth place, had an 8.89% share that put it 0.01 percentage points behind Google, according to Analysys.
谷歌還險些落到了第四名。據易觀國際，位列第四名的門戶網站運營商新浪(Sina)的市場份額爲8.89%，僅落後於谷歌0.01個百分點。
Baidu ranked first by a wide margin, with a 30.1% share putting it more than 20 percentage points ahead of the nearest competitor.
百度以30.1%的市場佔有率遙遙領先，領先第二名20多個百分點。
The loss of advertising market share marks a steady erosion of Google's presence in China since the company relocated its mainland China search service to Hong Kong in March, citing frustrationsover hacking and censorship.
廣告市場份額的喪失表明，自谷歌3月份因黑客攻擊和監管感到失意而將大陸的搜索服務遷至香港之後，它在中國的身影已經沒有以往那麼活躍了。
Both Google and Alibaba declined to comment.
谷歌和阿里巴巴均拒絕置評。
Analysys analyst Li Zhi said it's too early to predict how the fourth-quarter figures will look, but that Sina would surpass Google if things continued at their previous pace. 'Google needs to make a quick response by redoubling its efforts in direct ad sales and cooperating with ad agents,' she said in the research note.
易觀國際的分析師李志說，現在預測第四季度數據的情況還爲時過早，但如果事情繼續以此前的步伐發展，那麼新浪將會超過谷歌。她在一份研究報告中說，谷歌需要加大對直接廣告銷售的投入並擴大同廣告代理商的合作，以此迅速應對。
Analysys data also show Baidu's share of revenue in China's online search market rose to 73% in the third quarter, up three percentage points from the previous quarter, while Google's share fell 2.6 percentage points to 21.6%.
易觀國際的數據還顯示，百度第三季度在中國網絡搜索市場上所佔的收入比例升至73%，環比增加3個百分點，而谷歌的收入比例則減少了2.6個百分點，至21.6%。
