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蘋果季度財報亮眼 iPhone7扭轉銷售頹勢

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In its first full quarter since the iPhone 7's release, Apple reported net sales of $78.4bn (62.3bn pounds), up 3% on the same period a year ago.

在iPhone 7發佈第一個季度之後,蘋果公司報告稱,其淨銷售額達到了784億美元(約合623億英鎊),同比去年增長了3%。

Chief executive Tim Cook said Apple had sold "more iPhones than ever before".

CEO蒂姆·庫克表示,蘋果賣出了“比以往更多的iPhone”。

It had also set new records for revenues from its Mac, Apple Watch and services divisions, he said.

據庫克表示,來自Mac、Apple Watch和服務部門的收入也創造了新紀錄。

"We're thrilled to report that our holiday quarter results generated Apple's highest quarterly revenue ever, and broke multiple records along the way," Mr Cook said.

庫克説道:“我很高興地報告,我們假日季的銷售結果超過了蘋果以往最高的季度營收,打破了多項紀錄。”

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Apple had suffered three quarters in a row of falling revenue as intensifying competition, particularly from Chinese rivals, hit sales of its flagship iPhone.

由於激烈的競爭(尤其是來自中國的競爭對手),導致蘋果公司旗艦iPhone銷量大降,蘋果公司已經連續三個季度遭遇營收下滑。

In April, the firm reported its first fall in quarterly revenue since 2003, hurt by slowing sales in China.

由於中國市場銷售放緩的影響,去年四月,該公司報告了自從2003年以來的第一次季度營收下降。

A continued slowdown in iPhone sales led to Apple then reporting a drop in annual revenue in October, the first such fall in 15 years.

iPhone銷售的持續放緩導致蘋果公司在10月份報告的年度營收下降,這還是15年來的第一次。

The firm said it had sold 78.3m iPhones in the three months to 31 December, up from 74.8m a year before.

該公司聲稱,從iPhone 7發佈到12月31日的這3個月時間裏,蘋果共賣出了7830萬台iPhone,而去年這一數字還只有7480萬。

It reported revenue of $54.3bn from iPhone sales, plus $7.2bn from the Mac, $5.5bn from the iPad, $7.1bn from services and $4.0bn from other products, including the Apple Watch.

根據報告,有543億美元的收入來自iPhone、72億美元的收入來自Mac、55億美元的收入來自iPad、71億美元來自服務、40億美元來自包括Apple Watch在內的等其他產品。