大學商務英語閱讀教程
下面是本站小編整理的大學商務英語閱讀教程，希望對大家有幫助。
基本信息
出版社: 復旦大學; 第1版 (2005年9月1日)
平裝
開本: 0開
ISBN: 7309046978, 9787309046977
條形碼: 9787309046977
商品尺寸: 23 x 17.1 x 0.8 cm
商品重量: 281 g
品牌: 復天文化
ASIN: B0011CIM6K
內容提要
本書是適用於高等院校商務專業的教材，也可作對外商務從業人員及英語愛好者自學之用。
編輯推薦
《大學商務英語閱讀教程》系商務英語教材系列之一。提高閱讀能力是當今英語學習的重點，也是英語實踐的迫切需求。本教材精選了英語國家經濟和商務類的著名文章，配有生詞註解、難句解讀、課文註釋、背景知識介紹、商務英語閱讀技巧講解，內容涵蓋商務英語涉及的主要領域，如經濟學、國際貿易、市場營銷、企業管理、投資、證券、保險、廣告等，兼具理論性和實用性。
目錄
Unit One Finance
Intensive Reading
Passage1 When Bankers Bets Go Bad
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 CarlyleGroup's Asian Invasion
Words&Expressions
Notes
Passage2 Why the Dollar Is Blooming Again
Words&Expressions
Notes
Extracurricular Reading
Passage1 How Banks Pretty up the Profit Picture
Passage2 Thai Stocks:What Goes Up
Passage3 Inventing to Order
Passage4 It s an Office Party in Hong Kong
Reading Skills邏輯篇
Unit Two Hum an Resource Management
Intensive Reading
Passage1 China s Problem of Labor
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 No Prizes for Runners-up
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 The Inside Story(PartⅠ:The Power of Online HR Management)
Words&Expressions
Notes
Passage2 The Inside Story(PartⅡ:Online Training as an Alternative)
Words&Expressions
Notes
Extracurricular Reading
Passage1 Organized Labor Revival(PartⅠ:Are Unions Declining in Europe?)
Passage2 Organized Labor Revival(PartⅡ:Union Revival，True or Not?)
Passage3 Case Study:Is There a Nice Way to Fire Your Employees?
Passage4 Hold that Body Count!
Reading Skills快速閱讀篇
Unit Three Marketing
Intensive Reading
Passage1 Celebrity Endorsements as a Strategy
Words&Expressions
Sentence Explanation
Notes
Background Information
Passage2 Challenges in Global Advertising and Promotion
Words&Expressions
Sentence Explanation
Notes
Background Information
Extensive Reading
Passage1 Advertisement
Words&Expressions
Notes
Passage2 Marketing to Latinos and African Americans
Words&Expressions
Notes
Extracurricular Reading
Passage1 Advertising on the Web:Companies Grab the BrassRing
Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:
TheRise ofCorporate Branding
Passage3 Offering Guarantees to Promote Sales
Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool
Reading Skills長難句分析篇
Unit Four Management
Unit Five Trade
Unit Six Global Economy
附錄:常用商務英語詞彙表
參考文獻
