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大學商務英語閱讀教程

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大學商務英語閱讀教程

  基本信息

出版社: 復旦大學; 第1版 (2005年9月1日)

平裝

開本: 0開

ISBN: 7309046978, 9787309046977

條形碼: 9787309046977

商品尺寸: 23 x 17.1 x 0.8 cm

商品重量: 281 g

品牌: 復天文化

ASIN: B0011CIM6K

  內容提要

本書是適用於高等院校商務專業的教材,也可作對外商務從業人員及英語愛好者自學之用。

  編輯推薦

《大學商務英語閱讀教程》系商務英語教材系列之一。提高閱讀能力是當今英語學習的重點,也是英語實踐的迫切需求。本教材精選了英語國家經濟和商務類的著名文章,配有生詞註解、難句解讀、課文註釋、背景知識介紹、商務英語閱讀技巧講解,內容涵蓋商務英語涉及的主要領域,如經濟學、國際貿易、市場營銷、企業管理、投資、證券、保險、廣告等,兼具理論性和實用性。

  目錄

Unit One Finance

Intensive Reading

Passage1 When Bankers Bets Go Bad

Words&Expressions

Sentence Explanation

Notes

Background Information

Passage2 Creating Government Financing Programs for Small and Medium-sized Enterprises in China

Words&Expressions

Sentence Explanation

Notes

Background Information

Extensive Reading

Passage1 CarlyleGroup's Asian Invasion

Words&Expressions

Notes

Passage2 Why the Dollar Is Blooming Again

Words&Expressions

Notes

Extracurricular Reading

Passage1 How Banks Pretty up the Profit Picture

Passage2 Thai Stocks:What Goes Up

Passage3 Inventing to Order

Passage4 It s an Office Party in Hong Kong

Reading Skills邏輯

Unit Two Hum an Resource Management

Intensive Reading

Passage1 China s Problem of Labor

Words&Expressions

Sentence Explanation

Notes

Background Information

Passage2 No Prizes for Runners-up

Words&Expressions

Sentence Explanation

Notes

Background Information

Extensive Reading

Passage1 The Inside Story(PartⅠ:The Power of Online HR Management)

Words&Expressions

Notes

Passage2 The Inside Story(PartⅡ:Online Training as an Alternative)

Words&Expressions

Notes

Extracurricular Reading

Passage1 Organized Labor Revival(PartⅠ:Are Unions Declining in Europe?)

Passage2 Organized Labor Revival(PartⅡ:Union Revival,True or Not?)

Passage3 Case Study:Is There a Nice Way to Fire Your Employees?

Passage4 Hold that Body Count!

Reading Skills快速閱讀篇

Unit Three Marketing

Intensive Reading

Passage1 Celebrity Endorsements as a Strategy

Words&Expressions

Sentence Explanation

Notes

Background Information

Passage2 Challenges in Global Advertising and Promotion

Words&Expressions

Sentence Explanation

Notes

Background Information

Extensive Reading

Passage1 Advertisement

Words&Expressions

Notes

Passage2 Marketing to Latinos and African Americans

Words&Expressions

Notes

Extracurricular Reading

Passage1 Advertising on the Web:Companies Grab the BrassRing

Passage2 From Harley-Davidson Armchairs to Coca-Cola Fishing Lures:

TheRise ofCorporate Branding

Passage3 Offering Guarantees to Promote Sales

Passage4 Power Pricers:How Smart Companies Use Price as a StrategicTool

Reading Skills長難句分析篇

Unit Four Management

Unit Five Trade

Unit Six Global Economy

附錄:常用商務英語詞彙表

參考文獻