中國預計將在明年取代美國成爲全球最大時裝市場
China will overtake the US as the world's largest fashion market in 2019, according to a report by McKinsey & Company and media outlet The Business of Fashion.
麥肯錫諮詢公司和媒體機構《時裝商業評論》的一份報告稱，中國將在2019年超越美國成爲全球最大的時尚市場。The wealth of China's nearly 1.4 billion people is rapidly multiplying, creating legions of new consumers with disposable income to spend on things such as sports, entertainment, and, of course, clothes and shoes.
中國近14億人口的財富正在迅速增長，從而產生大量消費新客羣，他們擁有可用於體育、娛樂當然還有服裝和鞋類消費的可支配收入。For example, Italian brand Ermenegildo Zegna now looks to China, instead of the US, as the place for testing new products, before deciding whether to promote them globally.
舉例來說，現如今，意大利品牌傑尼亞在決定是否在全球推廣新產品之前，會把目光投向中國而不是美國，以作爲測試新產品的市場。
Many luxury labels already depend heavily on Chinese customers, who have for some time been the world's biggest buyers of luxury goods.
很多奢侈品品牌已嚴重依賴中國消費者，中國人成爲全世界最大的奢侈品購買羣體已有時日。Luxury is only part of the consumption picture in China, of course.
當然，奢侈品只是中國消費版圖的一部分。Sports brands such as Nike and Adidas are investing heavily in their Chinese businesses, as the growing middle class has more leisure time and money to devote to exercise and fitness.
由於不斷壯大的中產階級有更多的閒暇時間和金錢來鍛鍊健身，耐克和阿迪達斯等運動品牌正在大力投資在華業務。And then there's the giant, booming market for inexpensive clothes.
此外，平價服裝的市場巨大，正在蓬勃發展。Kevin Sneader, McKinsey's global managing partner, pointed out that, under a moderate scenario of growth, China will add a number of consumers and spending power roughly equivalent to Germany's current economy by 2025.
麥肯錫全球管理合夥人凱文·斯尼德爾指出，在穩健的增長態勢下，到2025年，中國的消費者數量將大大增加，新增大約相當於德國現有經濟規模的購買力。
