小米超越蘋果成第二大可穿戴設備商

The market for connected wearable devices jumped in early 2016, led by fitness tracker maker Fitbit, while Chinese group Xiaomi raced past Apple to second place, a survey showed last Monday.

上週一公佈的一份調查顯示，今年年初，聯網可穿戴設備市場發展迅猛，健身追蹤器製造商Fitbit一馬當先，我國小米公司超過蘋果公司躍居第二。

Global sales of wearables -- a broad category that includes fitness bands, smartwatches and connected clothing, shoes and health gadgets -- rose 67.2 percent in the first quarter compared with a year earlier.

全球可穿戴設備一季度銷量同比增長67.2%。可穿戴設備類別廣泛，包括健身手環、智能手錶及聯網服裝、鞋子和健康裝置。

The market slowed from an even hotter pace in late 2015, when wearables were up 126 percent. IDC cited a "seasonal retrenchment" from the strong holiday sales.

據悉，聯網可穿戴設備市場比2015年底有所減速，那時可穿戴設備銷量增加了126%。國際數據公司指出，這是從旺盛的節日銷售進行的“季節性收縮”。

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Fitbit held onto first place with a 24.5 percent market share, but its sales growth of 25 percent was slower than the overall market.

Fitbit以24.5%的市場份額保住了第一的寶座，不過其25%的銷售增速低於整個市場的增速。

Xiaomi jumped into second place with an expanded line of inexpensive fitness trackers and a new kids' watch to help parents track their children, but IDC said most of its sales were in the Chinese market.

小米推出了廉價健身追蹤器、幫助父母追蹤孩子的新款兒童手錶，擴大了產品線，從而躍居爲第二大可穿戴設備商。但國際數據公司稱，其大部分銷售發生在中國市場。

Apple was third with estimated sales of its smartwatch of 1.5 million. Although Apple does not release official sales figures, IDC estimated the company sold 4.1 million Apple Watches in the fourth quarter of 2015.

而蘋果的智能手錶銷量估計爲150萬隻，排名第三。儘管蘋果公司沒有公佈官方的銷售數字，不過據國際數據公司估計，在2015年第四季度，蘋果手錶銷售了410萬隻。

According to IDC, Apple was the leading vendor of smartwatches with a 46 percent market share, well ahead of second-place Samsung at 20.9 percent.

據國際數據公司表示，蘋果公司智能手錶所佔的市場份額高達46%，遠遠高於排名第二的三星公司的20.9%。

IDC said wearables are developing into two submarkets: basic single-function devices like fitness trackers and multi-function devices such as smartwatches.

國際數據公司指出，可穿戴設備形成了兩個次級市場：基本的單一功能設備，比如運動追蹤產品；多功能設備，比如智能手錶。

"There's a clear bifurcation and growth within the wearables market," said IDC analyst Jitesh Ubrani. "Smart watches attempt to offer holistic experiences by being everything to everyone, while basic wearables like fitness bands, connected clothing, or hearables have a focused approach and often offer specialized use cases."

國際數據公司的分析師杰特什·烏布拉尼說：“可穿戴設備市場有了明顯的分化和增長。智能手錶試圖提供所有的體驗，爲所有的人提供各種功能，而基本的可穿戴設備，比如運動手環、聯網服裝或可聽式設備，功能就比較專一了。”