想要節省你的手機流量? 那就快用谷歌Amp!
Search-engine giant Google launched a new service Wednesday that it hopes will reverse the trend of people gravitating away from the World Wide Web in favor of Facebook and other APPs on their mobile phones.
搜索引擎巨頭谷歌在週三發佈了一項新的服務，谷歌希望通過這項服務扭轉人們迷戀用萬維網的Facebook 和在手機上使用各種APP的趨勢。The new service, called Amp, works by partnering with news publishers and other content providers to help them create Web content that downloads to mobile phones and tablets up to 85 times faster.
這項新的服務被稱爲Amp, 和新聞發佈者及其他內容提供者一起來幫助創造萬維網內容，以此將下載到手機和平板上的速度提高了85倍。It's a seemingly simple concept and one that consumers may not even notice. But the stakes are high for Google, which competes with apps such as Facebook for eyeballs and ad dollars.
這似乎看起來是個簡單的想法，但是卻沒有被消費者注意到。這個嘗試對谷歌來說也是風險很高，因爲這個和像Facebook 這樣的APP 競爭吸引力和廣告收入。
That battle has gotten tougher on smartphones and tablets, where apps generate three times as much attention as the Web, according to research firm eMarketer. The trend toward in-app browsing is only expected to worsen over time. By 2017, the gap is expected to widen to three hours and 23 minutes on mobile apps vs. just 52 minutes on the mobile Web, eMarketer predicts.
這項服務在智能手機和平板電腦 方面將愈發艱難，因爲其吸引力將是萬維網的三倍，搜索引擎公司eMarketer 說道。在應用程序瀏覽的趨勢是隨着時間的推移，預計將會惡化。2017年，差距將擴大，在移動應用程序需要三小時23分鐘，而在移動網絡上只需要52分 鍾，eMarketer預測。"We love the World Wide Web. To some degree, on mobile, it has not fully satisfied users' expectations," said Google's head of news, Richard Gingras. "We are hoping to change that," Gingras said at a launch event Wednesday in Manhattan.
“我們愛萬維網。在某種程度上，移動，它已經不能完全滿足用戶的期望，”谷歌的新聞領導，李察金格拉斯說。“我們希望改變，”金格拉斯星期三在曼哈頓的活動啓動儀式上說。One reason for the gap is speed. When users click on a news link and it's slow to respond, they will exit and go elsewhere. "That's not good for us," Gingras said.
這個差距的一個原因就是速度。當用戶點擊新聞鏈接時，她反應很慢，用戶就會退出然後瀏覽其他地方。“這對我們來說是不好的” 金格拉斯說。Early results show download speeds up to 85 times faster when content is created using Amp, said David Besbris, vice president of engineering at Google.
老用戶說，當內容由Amp 創造時，其下載速度就提高85倍，谷歌搜索引擎的副董事長說道。Google launched the new Amp service, which is being co-sponsored by Twitter, to a room full of news publishers at a cafe in downtown Manhattan on Wednesday. Twitter is a stand-alone app but it also relies on Web-generated links to drive traffic.
谷歌推出了新的服務，這是星期三，新聞出版商在曼哈頓市中心的一家咖啡館和推特共同發起的。推特是一個獨立的應用程序，但它也依賴於網絡生成的鏈接，以推動流量。The Amp service is free for content providers, Google's executives said. They expect to eventually expand the service beyond news content to other mobile content providers.
Amp 服務對內容提供者是完全免費的，谷歌的領導說。他們希望能超越新聞內容最終擴展其業務到其他移動內容提供者那裏。"This is about making sure the World Wide Web is not the World Wide Wait. And to make sure that platform evolves," Gingras said.
“這就是在讓萬維網不在是萬等網轉變。並在確保這項平臺在擴展演變，” 金格拉斯說道。
