蘋果希望第三方應用支撐Apple Watch
翻譯僅供參考 中文在上 英文對照在下
蘋果(APPle)正求助於合作方的應用來說服消費者支付成百乃至上千美元購買該公司的新產品Apple Watch。自蒂姆•庫克(Tim Cook)接替史蒂夫•喬布斯(Steve Jobs)出任首席執行官以來，這是蘋果推出的第一款全新類型的產品。
Apple is turning to partners’ applications to persuade consumers to pay hundreds or even thousands of dollars for its new Watch, as it launched its first new category of device since Tim Cooksucceeded Steve Jobs as chief executive.
昨天的發佈會聚焦於信息發送和健康，庫克在會上預演了支撐迄今最高調可穿戴技術產品的第三方應用。
Yesterday’s event focused on messaging and health as Mr Cook previewed third-party apps to back up the most high-profile piece of wearable technology to date.
“它是一種與他人交流的具有革命意義的新方式，是一款綜合性的健身伴侶，”他表示，“將會有一些很棒的第三方應用……”
“It’s a revolutionary new way to communicate with others and it’s a comprehensive fitness companion,” he said. “There will be some great third party apps . . . ”
在喬納森•艾夫爵士(Sir Jonathan Ive)的領導下，蘋果爲Apple Watch設計了一系列錶殼材質和錶帶，試圖以此來贏得時尚行業的追捧。各式Apple Watch的定價從349美元至上千美元不等。Under the design leadership of Sir Jonathan Ive, Apple has wooed the fashion industry with an array of finishes and bands, with pricing from $349 to thousands of dollars.
然而，一些分析師質疑，該產品緊湊的彩色觸屏以及“數字表冠”能否贏得那些並未受到三星(Samsung)、摩托羅拉(Motorola)或Pebble類似產品吸引而購買智能手錶的消費者的青睞。However, some analysts have questioned whether its compact colour touchscreen and “digital crown” controller can win over consumers who have not been tempted to buy smartwatches from the likes of Samsung, Motorola or Pebble.
華爾街預計該設備上市頭一整年的銷量將在2000萬到3000萬塊之間。只有2012年以來發布的iPhone能與這款將於下月上市的智能手錶兼容，這意味着潛在用戶大約超過3億。Wall Street forecasts for the device’s sales in its first full year on the market range between 20m and 30m. Only owners with iPhones launched since 2012 — estimated to be more than 300m people — will find their smartphone is compatible with the Watch when it goes on sale next month.
除健康追蹤、信息發送、支付、計時這幾項功能以外，庫克還加入了Facebook、Instagram、微信(WeChat)和Twitter的應用，以及叫車軟件優步(Uber)和美國航空(American Airlines)訂票軟件等交通服務應用。Alongside the smartwatch’s health-tracking, messaging, payment and timekeeping functions Mr Cook introduced apps from Facebook, Instagram, WeChat and Twitter, and transport services such as car-hailing app Uber and American Airlines ticketing [APP NAMES TBC]
支持者表示，智能手機用戶每天大約查看150次手機，這款產品能讓他們不再那麼頻繁地查看手機。Advocates say it can reduce the estimated 150 times a day that smartphone owners check their mobile devices.
