買iPhone 5C 不買5S的都是什麼人

When Apple (AAPL) released a pair of new iPhones in September, demand was so lopsided in favor of the more expensive (by $100) model that many on Wall Street assumed that the pricing on the cheaper iPhone was some kind of blunder.

蘋果公司（Apple）在九月份發佈了兩款新的iPhone機型。當時，售價較高（高出100美元）的iPhone 5S銷量佔據絕對優勢，許多華爾街人士因此認爲，售價較低的iPhone 5C機型的定價很有問題。

The iPhone 5S continues to outsell its more moderately price sibling -- by three to one in the U.K., according to a Kantar World Panel report released Monday -- but somebody is buying the iPhone 5C.

目前，iPhone 5S的銷量繼續領先iPhone 5C。市場研究機構Kantar Worldpanel於本週一發佈報告稱，在英國，iPhone 5S與iPhone 5C的銷量爲3:1。但是，iPhone 5C也並不是無人問津。

Who are these mysterious customers?

那麼，到底是哪些人在購買iPhone 5C？

In Monday's news release, Kantar's Dominic Sunnebo offers some clues.

週一發佈的新聞稿中，Kantar公司的多米尼克?桑尼博爲我們提供了一些線索。

"The cheaper 5C," he writes, "appeals to a broader audience than Apple usually attracts. In the US, the biggest demand for these mid-end models is coming from lower income households. Some 42% of iPhone 5C owners earn less than $49,000 compared with just 21% for iPhone 5S. iPhone 5C customers also tend to be slightly older at an average of 38 years compared to 34 years for the 5S. The good news for Apple is that this wider appeal is attracting significant switching from competitors. Almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80% of 5S owners who upgraded from a previous iPhone model."

桑尼博寫道：“售價較低的5C吸引的用戶羣比蘋果一貫的用戶羣更廣。在美國，這款中端機型的需求主要來自較低收入家庭。iPhone 5C的買家中，約42％收入低於49000美元，而iPhone 5S的買家中，這一比例只有21％。此外，iPhone 5C的客戶通常年齡也稍大一點，平均年齡爲38歲，而5S用戶的平均年齡是34歲。由於5C目標用戶羣更廣，因此許多其它手機品牌的老用戶紛紛轉投蘋果懷抱，這對蘋果而言無疑是好事。iPhone 5C的用戶中，幾乎有一半是其它品牌，特別是三星（Samsung）和LG的老用戶。而5S的用戶中，有80％之前就是iPhone用戶。”

Below, Kantar's report on 10 selected smartphone markets for the three months that ended Oct. 31. The Sept. 20 release of the new iPhones gave Apple a "significant bounce," according to Kantar, but not enough to make a dent in Android's 70.9% share of sales in August, September and October.

下面是Kantar公司關於中國、美國、英國、德國、日本等10個智能手機市場三個月（截至10月31日）的銷量報告。Kantar稱，9月20日發佈的新款iPhone令蘋果銷量大增，但仍然不足以撼動同期Android手機70.9％的市場份額。

The conspicuous exception was Japan, where Apple's share of sales hit 76.1% in October thanks to the company's new distribution deal with NTT DoCoMo.

一個明顯的例外是日本。由於與NTT DoCoMo公司簽訂了新的分銷協議，蘋果在日本市場的份額在10月份達到了76.1％。