蘋果僱用巴寶莉首席執行官加強其零售業務

Apple hires Burberry CEO to spruce up its retail operation

蘋果僱用巴寶莉首席執行官加強其零售業務

CUPERTINO, California-October 14, 2013-Apple® today announced that Angela Ahrendts, CEO of Burberry, will be joining Apple in a newly created position, as a senior vice president and member of our executive team, reporting to CEO Tim Cook.

2013年10月14日，加州庫珀迪諾的蘋果公司宣佈巴寶莉首席執行官安吉拉·阿倫德加盟蘋果，任職一個新設立職位，擔任高級副總裁和我們的執行團隊成員，並向首席執行官蒂姆·庫克報告。

Ahrendts will have oversight of the strategic direction, expansion and operation of both Apple retail and online stores, which have redefined the shopping experience for hundreds of millions of customers around the world. Apple retail stores set the standard for customer service with innovative features like the Genius Bar®, Personal Setup and One to One personal training to help customers get the most out of their Apple products.

阿倫德將會監督蘋果零售店和網上商店的戰略方向，擴張和運營，蘋果的在線商店重新定義了全球各地數億消費者的購物體驗。蘋果的零售店通過創新的特色，諸如天才吧，個人設置和一對一個性化培訓幫助消費者瞭解他們的蘋果產品，樹立了消費者服務標準。

"I am thrilled that Angela will be joining our team," said Cook. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record."

庫克表示：“很高興安吉拉將加入我們的團隊，她跟我們的價值觀相同，跟我們一樣專注於創新，和我們一樣重視消費者體驗。她已經在自己的職業生涯中證明了自己超凡的領導力，並且記錄良好。”

"I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline," said Ahrendts. "I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world."

阿倫德說：“能夠在明年加入蘋果任職新設立的職位，我深感榮幸，我非常期待與全球團隊合作，進一步豐富消費者的線上線下體驗。我一直很欽佩蘋果產品和服務的創新以及它們對人們生活的影響力，並且我希望從一些細節上能幫助促進公司的持續性成功以及改變世界的領導力”

Ahrendts will join Apple in the spring from Burberry, where she serves as CEO and has led the company through a period of outstanding global growth. Prior to Burberry, she was executive vice president at Liz Claiborne Inc., and earlier in her career she served as president of Donna Karan International.

阿倫德將會咋明年春天從巴寶莉加盟蘋果，她在巴寶莉擔任首席執行官，在其任職期間，公司迎來了一段時間的強勢的全球增長。在巴寶莉之前，她是Liz Claiborne公司的執行副總裁，在職業生涯更早期，她是唐娜·凱倫國際的總裁。

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

蘋果公司設計世界上最好的個人電腦Mac，還有OSX操作系統，iWork辦公軟件以及其他專業軟件。蘋果通過iPod播放器以及iTunes在線音樂商店引領了數字音樂革命。蘋果通過革命性的iPhone和App Store軟件商店重新發明了手機，並且通過iPad定義了移動媒體和計算機設備的未來。