宜家這回做了件不賺錢的事,感覺還挺贊大綱

It’s one of a growing number of companies incorporating ocean-bound plastic into its supply chain.

現在已經有越來越多公司把海洋塑料廢料整合到了自己的供應鏈之中，惠普只是其中之一。

HP announced that it is joining a coalition of those companies called NextWave Plastics, founded by Dell and the nonprofit Lonely Whale last year.

惠普已經宣佈要加入這個名爲 NextWave Plastics 的公司聯盟。這個組織是由戴爾和公益組織 Lonely Whale 在去年成立的。

“Everybody needs to step up [to solve the problem of ocean plastic], including business, and I see no reason why business shouldn’t be leading,” says Ellen Jackowski, global head of sustainability strategy and innovation for HP.

惠普的全球可持續發展戰略及創新長官 Ellen Jackowski 說：“每個人都應該站出來爲解決海洋塑料垃圾問題出一份力。商界也該這麼做，而且我覺得商界應該起到帶頭作用，責無旁貸。”

“Most of the waste just lands on the ground,” she says. “It makes its way into canals and out into the ocean. It’s sitting outside in the elements. It’s filled with mud, there’s salty air, lots of sand–very different properties compared to what you might buy, for example, off the American recycled plastic market.”

她說：“很多廢棄物都是被直接扔在地上的，它們最終會掉進運河然後流入海洋。它們可能帶有各種元素，裝滿了泥巴，被含鹽的空氣侵蝕過，還有很多沙。它們的很多性質和那些你在美國塑料回收市場買到的塑料有很大差別。”

“We want to make sure that we test it all the way to make sure that it actually works, and not just look at the potential,” says Lena Pripp Kovac, sustainability manager, Inter IKEA Group.

宜家集團的可是續發展經理 Lena Pripp Kovac 說：“我們希望對整個流程進行完整的測試，好確保整套方案是真正可行的，而不是僅僅看看有什麼可能性。”

“It goes through all the steps–whether you can source it, whether the designer can use it, whether it fits all of our democratic design principles. That’s what we want to test.”

“它們會經歷所有的環節——這種資源能不能獲取、設計師能不能用、它符不符合我們的全套民主設計準則。這些就是我們想測試的東西。”

“The key is for us as a society to see plastic as value, not as waste. Today everybody sees it as waste. How do we drive enough demand that people see plastic as value and not something that you want to throw away?” says Jackowski.

Jackowski 說：“整個事情的關鍵之處在於，我們的社會應該將塑料視爲財富，而不是廢料，而現在所有人都覺得它們是廢料。我們應該怎樣創造出足夠的需求來讓人們把塑料視爲財富，而不是一種看見就想丟掉的東西呢？”

“Plastic’s a pretty amazing material. We’ve gotten a little carried away with it. So how do we put in the right processes in place in our society so that there’s enough value that we continue to reuse it rather than create more?”

“塑料本身是一種很棒的材料，只是我們對它的處理方式有點走偏了。所以，我們應該如何在社會中的合適地方安放合適的環節來創造足夠多的價值呢？我們需要讓社會重複利用這些材料，而不是一味地製造新的。”