直播答題打響“撒幣”大戰
Livestreaming quiz applications are witnessing an explosive surge in China by drawing in a record number of participants in just a few days, making it the next growth frontier of the livestreaming sector in China.
在短短几天的時間裏，直播答題應用在中國爆火，吸引了數量空前的玩家參與其中，成爲中國直播行業的下一個風口。The apps, which broadcast a live show, usually invite a host to ask questions of increasing difficulty. Players tap the handset`s screen within 10 seconds to lock in answers. Those who can correctly answer all 12 questions will share the prize pool ranging from 100,000 yuan ($15,340) to over a million yuan.
這些直播應用通常會邀請一位主持人出題，題目的難度會逐漸增加。玩家們要在10秒之內從手機屏幕上選出答案。12道題目全部答對者將會分得10萬到100餘萬元不等的獎金。The low cost, interactive mode of livestreaming, along with tantalizing incentives, have provided fresh impetus to the livestreaming sector that has often been stereotyped with routine shows and games.
在人們的固有印象中，直播行業往往是千篇一律的節目和遊戲，而這種低成本互動模式的直播形式，以及其誘人的獎賞機制，爲直播行業帶來了新動力。
"I found them really appealing as I can learn and play at the same time," said Chen Jie, a 31-year-old from Beijing, who downloads several livestreaming quiz apps at the same time. "Given that these are all free apps and I stand to win some money, why not take a chance?"
“我覺得這些應用真的很吸引人，寓教於樂，”31歲的北京人陳潔（音譯）在接受採訪時說道，他同時下載了好幾款直播答題應用。“這些應用都是免費的，而我肯定能贏點錢回來，幹嘛不試一把呢？”The rising popularity has prompted firms such as Zhishi Chaoren, Baiwan Yingjia and Chongding Dahui to offer higher incentives to attract users.
直播答題的日益流行促使“芝士超人”、“百萬贏家”以及“衝頂大會”等應用提供了更加豐厚的獎勵來吸引用戶。Zhishi Chaoren, backed by leading Chinese livestream platform Inke, is offering a prize of 1.01 million yuan for a single round at the peak, while its rival Baiwan Yingjia is giving a maximum of 1.02 million yuan for a single round.
中國大型直播平臺映客旗下的芝士超人每輪最高可提供101萬獎金，而其對手百萬贏家單輪最高可給出102萬獎金。Zhishi Chaoren has also roped in famous Chinese stars as hosts in a bid to differentiate from other apps and attract more users.
爲了有別於其他應用，吸引更多用戶，芝士超人還邀請了國內明星擔當主持人。Industry analysts point out that such games also offer lucrative commercial opportunities for the companies that launch them.
行業分析師指出，此類遊戲也爲遊戲開發公司提供了誘人的商業機會。
"The advertisement opportunities are immense－be it in decorating the livestreaming room, choosing hosts or setting the questions," said Wang Chuanzhen, an analyst from consulting group Analysys.
“（直播答題中）的廣告變現機會是巨大的 —— 直播間的搭建、出題人的選定、題目的設定等都存在着商機，”易觀諮詢集團分析師王傳珍表示。Companies such as Zhishi Chaoren said they have already received expressions of interest from several companies wanting to place advertisements. It said it has already received 100 million yuan as advertising fees from Qudian, a Chinese fintech company.
芝士超人等公司表示，他們已經收到了幾家公司伸出的橄欖枝，希望能夠投放廣告。該公司還稱已經收到了中國金融科技公司趣店1億元的廣告費。With millions of users logging into the livestreaming apps at the same time, an array of challenges has also arrived, including the load-carrying capacity of servers and fluency of user experience.
數百萬用戶同時在線也給直播答題應用帶來了一系列挑戰，如服務器的承載量以及用戶體驗的流暢性等。
