H&M攤上大事,竟是因爲一件綠色衛衣
The Weeknd has cut all ties with H&M after one of its advertising photographs was labelled racist.
H&M公司發佈的一組廣告照片中有一張帶有明顯種族歧視。威肯在看到以後結束了一切與H&M公司的合作。The singer, real name Abel Tesfaye, blasted the clothing giant for the picture published on their official website, saying he was shocked and embarrassed.
歌手威肯，原名Abel Tesfaye（埃塞俄比亞裔加拿大歌手），強烈譴責這一服裝業的巨頭在其官網上會出這樣的照片，讓他感到震驚和難堪。The advert shows a young black boy modelling a green hoodie with the slogan Coolest Monkey in the Jungle.
宣傳照片上模特是一個黑人小男孩穿着一件綠色的連帽衫，衣服上印有標語，“叢林中最酷的猴子”。
Taking to Instagram, The Weeknd shared the promotional shot and wrote: "Woke up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with H&M anymore."
在Instagram上，威肯轉發了這張照片並寫道：“今早醒來看到這張照片感到震驚，爲H&M這樣的行爲感到害臊。我感到了深深地惡意，再也不會和H&M有任何的合作。His defiant message was liked over 200,000 times by fans in support of his statement.
他的這一舉動有20萬粉絲點贊支持。The Starboy singer had previously starred in campaigns for the fashion retailer and modelled for his clothing collaboration 'The Weeknd X H&M'
威肯在之前時尚零售業中也頗具建樹，和H&M合作出品了自己的系列'The Weeknd X H&M'。Basketball star LeBron James also added his voice to the famous faces calling out the slogan jumper.
籃球明星勒布朗·詹姆斯在明星中也發生要求叫停這件有標語的連帽衫。
The Cleveland Cavaliers player shared an edited photo where the 'coolest monkey' logo was replaced with a crown.
這位克里夫蘭騎士隊選手，轉發了照片，把標語上的“最酷的猴子”用小丑的圖片遮蓋。“You got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when i look at this photo," he wrote alongside the edited shot on Instagram.“
”你對我們完全誤解。我們不應該被這樣對待！說真的！當我看到這張照片的時候我想受夠了你們的赤裸裸的歧視。”Following the Weeknd's statement, a spokesperson for H&M told the Mirror: "We completely understand and agree with his reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print.
鑑於威肯的發聲，H&M的發言人告訴《鏡報》：“我們完全理解也接受他對於這張照片的反應。對此我們發自內心的表示抱歉，我們也很後悔印出了這張宣傳照片。”"We have removed the image from all our channels and the sweater is no longer for sale in our stores. We will also look into our internal routines to avoid such situations in the future. We will continue the discussion with the Weeknd and his team separately."
“我們會移除所有商店的這張海報，這款衣服也不會在售賣。我們會在審視一下內部的相關工作，以防再次發生相同的情況。我們還會和威肯和他的團隊分開進行溝通。”
