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8848發佈故宮賀歲版定製手機

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The Palace Museum launched its first themed smartphone in its latest effort to revitalize traditional culture with the help of modern technology.

故宮於日前推出其首款主題智能手機,這是故宮藉助現代科技振興傳統文化的最新努力。

The smartphone, released by the museum and high-end brand 8848 Ti Mobile Phone just in time for the New Year, was designed to showcase traditional Chinese culture and craftsmanship.

這款智能手機由故宮和高端品牌8848鈦金手機剛好趕元旦前發佈,設計宗旨是展現中國傳統文化和手工藝。

Renowned designer Laurence Xu worked on the new phone that comes with special Palace Museum apps and wallpapers, including a tour guide app, collection introduction app and scenery wallpapers of 24 solar terms.

新款手機由著名設計師勞倫斯·許打造,內置故宮專屬應用和壁紙,包括一個導遊應用、藏品介紹應用和二十四節氣景色壁紙。

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At 19,999 yuan each, there are only 999 of the limited edition phones.

該款限量手機僅有999部,每部售價19999元。

The back of the phone is made from calfskin leather and it comes in four colors - black, blue, red and yellow.

手機背面的材質是小牛皮,有玄黑、石青、硃紅、明黃4種顏色。

It's not the museum's first effort to enrich people's knowledge about traditional culture using the internet.

這不是該博物院第一次嘗試使用互聯網來豐富人們對傳統文化的知識。

Early in July, the museum launched a mobile video game with the internet giant Tencent, which was based on the Forbidden City and became a Chinese hit similar to Candy Crush.

七月初,故宮博物院與互聯網巨頭騰訊推出了一款手機遊戲,該遊戲是以故宮爲背景,成爲了中國版的《糖果粉碎傳奇》。