蘋果瞄準教育與教科書市場？
There’s been a flurry of news items relating Apple’s plans for 2012, and reportedly Apple is planning a late January event in New York City that is meant for publishers or advertisers as compared to being for consumers. There are multiple indications that the event will be for Textbook publishers as the iPad and Apple attempt to revolutionize textbooks as they did for music and apps.
關於蘋果公司2012年的計劃，已經有了許多報道。據說蘋果公司計劃於1月底在紐約召開的發佈會將面向出版商和廣告商，而不是普通用戶。有許多跡象表明，這場發佈會將針對教科書出版商，而蘋果和iPad將試圖掀起教科書的革命——正如他們曾經掀起了音樂和應用軟件的革命一樣。
Steve Jobs made mention of textbooks in his biography, and Walter Isaacson has fleshed out the idea,
喬布斯生前曾提過一些關於教科書的想法，而他的傳記作者沃爾特·艾薩克森在《喬布斯傳》中將之表述得更完善：
"His idea was to hire great textbook writers to create digital versions, and make them a feature of the iPad. In addition, he held meetings with major publishers, such as Pearson Education, about partnering with Apple."
“他的想法是僱傭一批優秀的教科書編寫者來編寫電子版的教科書，並將之打造成iPad的特色。另外他也曾和主要的教科書出版商——比如Pearson Education（一家從事教育書籍出版的跨國公司）——商討過合作的可能性。”
Also, Clayton Morris of Fox News, claims that the event will focus on iTunes U and possible textbooks.
福克斯廣播公司記者柯雷頓·莫里斯亦聲稱這場發佈會的焦點將是iTunes U（網絡名校公開課）和可能的教科書項目。
Others have weighed in as well with MacRumors reporting that,
此後其他媒體也加入進來，比如業內網站MacRumors稱：
"Apple last month filmed a series of short interviews with textbook industry executives. The interviews are said to have been of the type that would be used in one of Apple’s promotional overview videos for a new product or service."
“上個月蘋果拍攝了一系列對教科書行業高管的採訪。據說這些採訪將被用於蘋果的新產品或新服務的宣傳片中。”
TechCrunch is also claiming that the event will focus on publishing and the iBookstore. If that wasn’t enough, Apple reportedly struck deals with textbook publishers before the iPad launched in 2010, but has been keeping it quiet since then.
科技博客TechCrunch亦報道稱這場發佈會將關注出版業和iBookstore。此外，據說蘋果在2010年iPad發佈之前就與多家教科書出版商達成了交易，但這些交易此後就沒了下文。
There are a lot of different sources all aligning around one topic for Apple’s event in late January. It will be an event about textbooks, the iBookstore, and publishers though the details of the revolutionizing of textbooks is non existent. We will wait and see, but classrooms could change forever because of what Apple reveals this month.
各種不同來源的消息都圍繞着一個主題：蘋果將於1月底召開的發佈會。這將會是一場關於教科書，iBookstore和出版商的發佈會，儘管所謂“教科書革命”的細節目前還無法知曉。蘋果即將發佈的消息可能會永久地改變我們的教室，我們且拭目以待 。
