英國網購遇冷 百姓更愛傳統購物方式
近些年，網購的習慣這些年已經“星星之火可以燎原”之勢態蔓延到我們生活的各個角落，剛開始網購衣服、網購小件的生活物品，緊接着開始網購各種家電、電器，最後連日常吃的東西、食物都已經變成了躲在家中的宅男、宅女們做在電腦前都可以“觸手可及”的物品。雖然鋪天蓋地的“團購網站”嘗試的“優惠券”營銷策略還是吸引一部分的消費者回歸到實體店來進行購物，然而，網購發展的速度還是十分令人咂舌的。
And there is always the niggling fear that what they choose won’t end up in their shopping bag – or even arrive on time. As a result, many are returning to the high streets and shopping malls with a new appreciation for the old way of putting food on the table – simply popping into the supermarket. Britain’s online supermarkets, operated by Tesco, Sainsbury’s, Asda, Ocado and Waitrose, are the most sophisticated in the world.
然而，最新的統計顯示，在“網購食品”這項領域，網購的步伐好像邁得不是很利索。因爲即使食品很幸運的能在保質期內按時到達，也不能滿足家庭主婦們這樣或者那樣的對瑣事的需求。而如今，“眼見爲實”的購物心理再一次迴歸，據悉，有更多的人傾向回到傳統的購物商場、重新把銀子砸到實打實能看得見、摸得着的食品上。
But that does not mean that they provide a satisfactory experience, researchers say. As well as all the angst about missing items, late deliveries and strange substitutions, there is also a widely held suspicion that fresh products, such as vegetables, bread and milk, are often too close to their use-by dates.
此外，網購的普及其實並沒有將食品的傳送速度與效率達到最佳的契合點，有很多家庭主婦抱怨：“網購經常少這樣、少那樣不說，快遞的速度還不能按時，食品送到了也不能吃了。況且，購買食品時，還附贈奇奇怪怪的附加品，經常讓人哭笑不得。”
Dr Chris Hand, one of the researchers from Kingston University’s Faculty of Business and Law, which carried out the study, said many who have tried web stores to buy groceries are going back to bricks and mortar. ‘When someone starts buying books or music online they don’t normally stop and go back to bookshops or CD sellers,’ he said. ‘But that’s exactly what is happening with many online grocery shoppers.’
領銜這項調查的專家Dr Chris Hand說：“原先着迷於在家就能享受美食的宅男、宅女們開始厭惡了網購的缺點，重新回到實體店中找回購物的快感。然而，網購在食品領域的停滯並不阻礙它在其他領域的快速發展，比如：書籍、CD等這種文化用品，大家還是傾向網購，因爲這樣還是更省錢、更划算。”
