跟艾米莉一起學口語 第785期:市場調研
實用句子
The objective is to gather customer feedback on new products.
目的是蒐集顧客對新產品的反饋。
Do you have any thoughts on the quality of our new product?
你對我們新產品的質量有什麼看法？
Are there any other problems or suggestions you have about our products?
你對我們產品還有什麼其他問題和建議？
What's your opinion about the price of our products?
你對產品的價格有什麼看法？
How do you like/What do you think about our new design?
你覺得我們的新設計怎麼樣？
Do you think our product is at a reasonable cost?
你覺得我們的產品價格合理嗎？
How is market research carried out?
如何進行市場調研？
In which aspects do you think we need to improve?
你覺得我們哪個方面有待提高？
經典對話
A: In recent years, we have made amazing achievements in electronic products.
近幾年，我們在電子產品方面取得了很驚人的成績。
B: I heard. How did you do that?
我聽說了，你們是怎麼做到的？
A: The main reason is that we often do market research, research customer attitudes and hobbies.
最主要的原因是我們經常做市場調研，研究顧客的態度和愛好。
B: As far as I know, you have a lot of regular customers.
據我所知，你們有很多的老顧客。
A: Yes. We regularly maintain regular customers and collect their feedback.
是的，我們會定期維護老顧客以及收集他們的反饋。
B: How do you protect your regular customers?
你們是如何維護老顧客的？
A: We have special people who are responsible for regular contact with regular customers and we give birthday or holiday gifts to regular customers who buy a lot of products. This is a great way to get a boost in sales. But then we found that relying solely on regular customers was not a good decision, so we decided to strengthen the market research and gather more information from different resources.
我們有專人負責定期聯絡老顧客，而且對於那些購買很多產品的老顧客，我們會贈送生日或者節假日禮物。這是一個很好的辦法，我們之前就藉助這個，銷量得到了提升。不過後來我們也發現，純粹依靠老顧客也不是一個很好的決策，我們研究後決定加強市場調研，從不同渠道蒐集更多的信息。
B: That means you're only working on new customers?
意思是你們只致力於開發新客戶？
A: No. We will stick to our approach to old customers and develop new ones.
不是的，我們會堅持對老顧客的做法，並且開發新顧客。
B: okay. Can you explain the market research to me?
好的，你能給我解釋一下市場調研嗎？
A: Well, in a nutshell, one of the goals of market research is to know whether there's a market for the product and its sales potential.
簡單地說，市場調研的目標之一就是了解產品是否有市場以及產品的銷售潛力。
B: Yes, but I'd like to remind you that you must not ignore regular customers.
是的，不過我要提醒你的是，你們千萬不能忽略老顧客。
A: You said it.
你說的對
