如何做一個現場簡報

職場上的競爭有如無形的戰爭，雖沒有刀光劍影，卻也是險象環生。接下來，小編給大家準備瞭如何做一個現場簡報,歡迎大家參考與借鑑。

Jackson Wu is the Marketing1 Manager for Notson Limited in Beijing, a company that produces fashion sunglasses for men and women. In view of the development prospects3 of the Chinese market at present, he does some market research.

Today, he does a presentation to all members of the Marketing Department, describing the current situation and future development prospect2.

Jackson Wu是北京諾森公司的市場部經理，此公司專門生產時尚太陽鏡。鑑於目前中國市場的發展前景，他做了一個行銷企劃。今天，他要向部門全體成員做一個簡報，描述市場現狀以及未來發展前景。

Jackson: Good morning everyone and thanks for coming. For those of you who don’t know me, my name is Jackson Wu, and I"m the Marketing Manager in Beijing for Notson Limited. I"m here today to present our new ①marketing plan, which is designed to introduce our products to the wealthy Chinese market. Our research shows that there are big profits waiting to be tapped here in China, so we"re excited at the opportunities we see for Notson. I hope that some of our excitement and enthusiasm will rub off on all of you.

Jackson：早上好，感謝各位今天的蒞臨，我是Jackson，諾森公司北京地區的市場部經理。今天在這裏向各位說明本公司的行銷企劃，是針對本公司如何將產品打入富裕的中國市場所擬定的。據調查，中國市場存在豐厚的利潤潛力，對此絕佳的機會，我們感到十分興奮，同時也希望能把這種激動的心情傳達給在座各位。

Jackson: I"d like to start off by outlining a few ②facts and figures about the consumer market in China. Then, I"ll go over the ③standard types of advertising4 that have been successful for similar products in China in the past, including some recent campaigns that you may have seen. After that, I"ll introduce our analysis of the current opportunities that exist in the Chinese market as we see them. Finally, I’ll finish by explaining how we will go about entering the Chinese market, based on conclusions from our research. A booklet on the marketing plan will be handed out after the presentation, and it will give you all the details that we’ll be discussing here today. There will be time at the end of the presentation for questions and a general discussion, so please leave asking your questions until then. Ok, as we’re all running to a ④tight schedule, I"d like to get to the first point, the ⑤current state of China’s consumer market.

Jackson：我首先會彙報一些中國消費市場的實際情況與數據;然後，再說明過去比較成功的典型廣告案例，包括近來大家都知道的一些例子。接着，我會給大家分析目前中國市場潛在的機會。最後，通過市場調查得出的結論，我將向大家說明如何打入中國市場的問題。簡報之後，我將發給各位一本關於這份行銷計劃的報告書，裏面寫得非常詳細。簡報結束後，是大家自由發問和討論的時間。因此，若你們有任何問題，請介時提出。我知道大家都很忙，我想馬上開始介紹今天簡報的第一項主題：中國消費市場的現況。

關鍵詞

present / / v. 介紹

research / / v. n. 研究

profits / / n. 利潤advertising / / n. 廣告

booklet / / n. 小冊子

好用句

① marketing plan 行銷計劃

A: John, tomorrow can you give me this month’s marketing plan?

A：約翰，明天可以把本月行銷計劃給我嗎?

B: Sure.

B：可以。

② facts and figures 實際情況與數據

A: Mary, I need the facts and figures for sales in North China. But what’s this?

A：瑪麗，我需要的是華北地區的實際銷售情況和數據。但你給我的是什麼?

B: I am awfully5 sorry this. I’ll change it at once.

B：非常抱歉，我馬上去修改。

③ standard type 典型;標準類型

A: Sir, this is the standard type of air-conditioner. Which one do you prefer?

A：先生，這款正是標準類型的空調。你喜歡哪一種?

B: I still need to think it over.

B：我還需要考慮一下。

④ tight schedule 很忙;沒有空餘時間

A: I know everybody has a tight schedule, anyway, we have to spend time discussing this serious problem.

A：我知道大家都很忙，但是，我們必須抽出時間來討論這個嚴重的問題。

A: All right. Let’s begin.

B：既然如此，咱們就開始吧。

⑤ current state of目前的情況

A: The current state of the economy is good.

A：目前的經濟形勢是挺好的。

B: Yes, I think so.

B：是的，我也這麼認爲。

測 驗1.一上課，教科書就分發下去了。

The textbooks were ________ at the beginning of the lesson.

2.銷售劇增，每個人都感受到經理的興奮之情。

When sales shot up, the manager"s cheerfulness _________ all of us.

3.主任看過我的提議後，問了很多問題。

The director _________ my proposal and asked me a lot of questions.

Answers: (1) handed out 分給

(2) rubbed off on 沾到;感染

(3) went over 瀏覽;仔細檢查