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原汁原味商務英語播客 第48課:問問題的技巧(下)

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This is the second in a two-part Business English Pod lesson on questioning techniques. Last time in BEP 64 we looked at making small talk and gathering information with open questions, getting specific information with probing questions and guiding the conversation by showing interest.
這是有關提問技巧的英語商務課程的第2課,上節課我們學習了通過提問題來獲得信息,通過試探性的問題特獲得具體的信息並表達你對此感興趣而把握對話。

padding-bottom: 100%;">原汁原味商務英語播客 第48課:問問題的技巧(下)

As you’ll remember, the listening takes place in a customer needs analysis: Brad, from chemical coatings producer Forrest and Brown, is visiting his customer Andy. Andy’s company, Stratos, puts together circuit boards for use in consumer electronics.
正如你所知,對話發生在一個顧客需要分析的案例中,來自化學塗料公司Forrest and Brown的Brad正在拜訪客戶Andy。Andy的公司Stratos組裝家用產品的電路板。

At the end of Part 1 , Brad had just used a probing question to determine what exact kinds of products Andy’s company focuses on. When he discovered that Stratos was making a lot of boards for TVs, Brad decides to follow this line of questioning. As we’ll see, this is because TVs are a good match for Brad’s products.
上節對話結束時,Brad問了一個試探性的問題來判斷Andy對何種產品關注。當他發現Andy生產許多電視電路板時,Brad決定順着這條線追問。我們明白,這是因爲Brad的產品恰好爲電視提供配件。

The specific kind of TV they are talking about is an LCD TV, often referred to as a flat screen TV.
他們談話的電視是液晶電視,通常也叫做平板電視。

Listening Questions:

1) LCD TVs produce a lot of heat. Why is this important to Brad’s sales pitch?
2) What are Andy’s main priorities in selecting conformal coatings to protect the circuit boards Stratos produces?
3) What are the main good points of the coating that Brad wishes to sell to Andy?