一把火燒光庫存？Burberry宣佈：再也不燒了！
Burberry has announced that it’s going to stop destroying clothes that it's deemed as “unsaleable” and will no longer manufacture products using real fur.
巴寶莉宣佈，該品牌將停止銷燬被認定“無銷路”的服裝，而且將不再生產使用真毛皮製成的產品。
The announcement comes following the huge backlash that the designer brand received in July, when it was revealed that it had burned £28.6 million of clothes and cosmetics in the past year to “protect its brand.”
據透露，去年巴寶莉爲了“保護品牌”燒燬了2860萬英鎊的服裝和化妝品，七月份該品牌遭到了強烈的抵制，之後巴寶莉就發佈了該公告。
In a statement released on its website, Burberry explains that the decision to stop disposing of surplus clothes without delay is part of a new strategy put into place last year to become a more environmentally conscious brand.
巴寶莉在網站上發表了一篇聲明，解釋了其停止立馬處理剩餘服裝的決定，並表示這是其去年提出的新戰略“成爲一個更有環保意識的品牌”的一部分。
Burberry has destroyed more than £90 million worth of products over the past five years, with the total amount of incinerated stock increasing annually.
巴寶莉焚燬的總庫存逐年增加，在過去的五年裏，其銷燬了逾9000萬英鎊的產品。
Marco Gobbetti, chief executive officer of Burberry, explains that sustainability is a significant element of the brand’s ethos , which is why they’re implementing the changes.
巴寶莉的總裁馬爾科·高比提表示，可持續性是品牌精神特質的重要元素，所以他們進行了這樣的變革。
In 2017, it was reported that the Burberry Foundation had awarded a grant of £3 million to the Royal College of Art to establish the Burberry Material Futures Research Group, an organisation with the aim of creating new, sustainable materials.
據報道，2017年巴寶莉基金會向英國皇家藝術學院捐款300萬英鎊成立了巴寶莉未來材料研究小組，該組織旨在創造新的可持續材料。
Furthermore, in May the designer brand was named a core partner of the Make Fashion Circular Initiative, which strives to reduce waste in the fashion industry.
此外，五月份該品牌成爲時尚環保倡議的核心合作伙伴，該倡議致力於減少時尚行業的廢棄物。
Wendy Higgins, director of international media at Humane Society International UK, has expressed her happiness over Burberry’s decision to stop using real fur.
國際動物保護協會英國分部的國際傳媒總監溫迪·希金斯表示，得知巴寶莉決定停止使用真毛皮，她很高興。
“Most British consumers don’t want anything to do with the cruelty of fur and so this is absolutely the right decision by this quintessentially British brand.
“多數英國消費者不想要任何通過殘酷處理毛皮製成的產品，所以這家典型的英國品牌絕對做出了正確的決定。”
“Burberry is very wise to be ending its association with fur and it joins the ranks of an ever increasing number of top designers like Gucci, Michael Kors, DKNY and Versace, who have also realised that real fur has no future in fashion.”
“巴寶莉很聰明地結束了其與毛皮的關聯，就像古馳、邁克高仕、唐可娜兒以及範思哲等頂級品牌一樣，意識到了真毛皮在時尚界沒有未來，加入到了這一日益壯大的頂級品牌行列。”
（翻譯：Dlacus）
