衣服庫存堆積怎麼辦？Burberry的做法震驚我了範例
Burberry destroyed £28.6m of clothing and cosmetics last year as part of efforts to protect its upmarket brand and guard against counterfeiting.
巴寶莉公司去年摧毀了2860萬英鎊的衣服和化妝品，作爲努力保護其高端品牌並防止假冒的一種方法。
The luxury British label incinerated the equivalent of 81,000 of its signature plaid scarves, according to its latest annual accounts, in a practice said to be rife among fashion houses.
據該公司最新的年度報告顯示，這家英國奢侈品牌焚燒了相當於8.1萬件的標誌性格子圍巾，據說這種做法在時尚品牌中十分普遍。
Industry insiders say high-end brands burn unwanted stock to prevent their clothes being sold at knockdown prices and worn by the “wrong people”.
業內人士表示，高端品牌會燒掉不需要的庫存，以防止它們的衣服以低價出售，被“不適合的人”穿。
But the fashion houses say surplus goods are incinerated to prevent them falling into the hands of counterfeiters.
但是時裝公司說，爲了防止他們落入製假者的手中，多餘的物品被焚燒了。
Burberry destroyed more than £90m of products over the last five years, and the amount burnt annually has increased dramatically.
在過去的五年裏，巴寶莉公司摧毀了超過9千萬英鎊的產品，每年燃燒量也急劇增加。
“In the case of the big brands, it’s absolutely very negative for them to suddenly have the same product with slashed prices,”The fashion designer said.
時裝設計師說:“對於大品牌來說，突然之間同一種產品大幅降價，絕對是非常不利的。”
“Burberry, I can imagine, is particularly concerned about this because we all know that it went through a huge image change from sort of shabby to high gloss, high fashion. So they are probably worried about making things cheap and rolling back the clock.
“我能想象，巴寶莉對這件事特別關注，因爲我們都知道，它經歷了一個巨大的形象變化，從破舊到高光澤、高時尚。所以他們可能會擔心把東西變便宜，把時間倒流。
“It is brand protection, in this case. They don’t want it to go to the wrong people.”
“在這種情況下，這是品牌保護。他們不想讓它去找錯人。”
A spokesman said: “Burberry has careful processes in place to minimise the amount of excess stock we produce. On the occasions when disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.”
一位發言人說:“巴寶莉公司已經採取了謹慎的措施，儘量減少我們生產的過剩庫存。在需要處理產品的情況下，我們會以負責任的態度進行，我們會繼續尋找減少和重新評估廢物的方法。”
Destroying stock has become common practice for the industry, with retailers describing it as a measure to protect intellectual property and prevent illegal counterfeiting.
銷燬庫存已成爲業內的普遍做法，零售商將其描述爲保護知識產權和防止非法僞造的措施。
