歐美二手名牌時裝網店走紅(中)
Fashion consumption has changed.
時尚消費觀念已經大變樣了。
Your mother or grandmother would buy a coat for a lifetime, we buy two or three coats a season.
我們的母親或祖母那一代人往往會買件外套穿上一輩子，而我們這一代人每個時裝季會買上2、3件外套。
People need our service — they need a place to let go and get rid of this excess.
消費者需要我們提供這樣的服務——他們需要處理自己多餘服裝的場所。
Their success comes from their ability to mimic the luxury shopping experience.
這些網店成功的祕訣緣於完全模仿奢侈品購買體驗。
We have a deep appreciation of the brands, the products, the quality and the craftsmanship, says Wainwright. Ebay was sad. The romance was broken. It lacked integrity.
我們對各大品牌的內涵、旗下產品、質量以及做工瞭如指掌。溫賴特說，Ebay是個傷心地，破壞了消費者購置奢侈品的浪漫心情。Ebay沒有誠信。
So our goal was to maintain the brands’ integrity.
所以我們當初設立的目標就是維繫各大時尚品牌的誠信。
Moizant agrees: Before us, there was a second-hand market but it lacked this — we brought in two big pillars. The first was trust, which eBay lacked. The second was curation — the internet is so vast, so we do the job of selecting the best pieces.
莫藏對此也深有同感：在我們網店成立之前，曾有個二手奢侈品交易市場，但它缺少兩樣東西，而這兩樣東西后來成爲我們的立身之本，其一是誠信（Ebay缺乏），第二是產品管理——因特網功能強大，所以我們挑選最好的產品。
We have a team of stylists, who each day go through about 4,000 pieces and vet them digitally and pick the best.
我們有專門的設計師團隊，他們每天在網上瀏覽4000件時裝，並做出甄別，擇優選擇。
We also authenticate with a whole other team of experts.
我們還聘請另一專家團隊對其進行鑑定。
Often this involves working with brands and anti-counterfeit organisations.
通常這意味着與品牌公司以及其它防僞機構進行通力合作。
Neither platform sees itself as a vintage site.
無論是The RealReal還是Vestiaire Collective，都沒把自己視作舊貨交易場所。
We want people to feel like the pieces are in stores now, or could be — that it’s modern, says Wainwright, explaining that most products are two to three years old (though some handbags or watches go back 10 to 20 years).
我們希望消費者感覺它們就是（或者說盡可能是）門店銷售的產品，讓消費者感受到那種時尚快感。溫賴特說，並解釋爲何所售商品多數爲兩三年前的東西（有些手袋與手錶是10-20年前的東西）。
The platforms offer the same service as luxury retailers — slick delivery, broad choice, informed advice, a social shopping experience, as exemplified by Vestiaire’s user profiles.
兩大在線銷售平臺提供的是與奢侈品零售商同樣水準的服務——送貨靈活、選擇多樣、諮詢全面以及頗具親和力的購物體驗，Vestiaire的客戶資料就是個明證。
We go beyond e-commerce into being a social network for fashion.
我們突破了純電商領域，變成了時尚社交網站。
It’s so rare to find that in a second-hand website — and that’s what women and girls love; sharing their love of fashion with other fashionistas.
這在二手奢侈品網店顯得鳳毛麟角）這正是女性朋友喜歡我們網店的原因所在：與其他時尚達人(fashionistas)分享時尚的愛好。
It’s all about celebrating the joy of shopping.
最重要的就是大家同慶購物之快樂。
Our average customer shops six times a year, so every other month — they browse, says Wainwright.
客戶每年在我們網店平均購物6次，也就是說每二個月就會光顧一次我們網店。溫賴特說。
Moizant’s Vestiaire shoppers spend on average Euro400 each time.
光顧莫藏Vestiaire網店的購物者每次平均花費400歐元。
She’s identified two main behaviours: One is looking for a piece you missed — sold out, or something you regretted not buying.
她認定有兩大原因：其一是淘自己錯過的東西——銷售一空或是自己遺憾當初沒買的東西；
The second is price-driven — you want a Chanel bag but can’t afford full price.
第二是價格原因——自己想要個香奈兒包，但掏不起全價。
On both sites, the selling experience is just as slick — aside from photographing garments and deciding what to sell, there is little to worry about.
兩大網店的銷售經驗都非常老練——除了給上架服裝拍攝照片以及決定銷售內容之外，其它一切無需擔心。
We make it really easy — we pick up the pieces, we get rid of any inconvenience or friction.
我們確保銷售順暢——挑選好產品後，消除任何不便或是爭執。
Most of our consignors work a lot — they don’t want to run around chasing their previously owned goods, says Wainwright.
我們多數委託人的工作都很辛苦——他們不希望整天緊盯自己委託賣出的二手貨。
We pay and communicate regularly — it becomes an easy source of income.
溫賴特說，我們給對方付費並與其定期溝通——這是份輕鬆穩妥的收入。
The majority of our consignors are not whales — they’re making $8,000-$10,000 a year, though others have made enough to remodel their homes.
多數委託人並非名人，他們每年在賣二手時裝上能掙8000-10000美元，儘管有些人從中掙的錢足夠裝修房子了。
Vestiaire offer a concierge service for the top 10 per cent of clients — they will photograph, sell and store items on their behalf.
Vestiaire爲前10%的客戶提供貴賓服務——代表對方爲其二手貨拍照、銷售以及存儲。
For those doing it themselves, there are simple instructions detailing how to shoot your stock in the best way.
對於那些喜歡親力親爲的客戶，網店會簡單指導對方如何給自己的二手貨拍出最佳效果來。
