萬達集團成爲中國首個FIFA頂級贊助商
Conglomerate Wanda Group has become the first Chinese top-tier partner of world football governing body Fifa. It is the first big deal of new Fifa President Gianni Infantino's reign, and the first since the scandals that engulfed the organisation.
近日，企業巨頭萬達集團正式成爲中國首個FIFA頂級贊助商。這是自國際足聯新任主席詹尼·因凡蒂諾上任以來的第一筆大交易，也是繼醜聞席捲FIFA之後的第一筆。Wanda Group operates in a number of sectors including property, retail, sport, hotels, film and stores. It has entered at the highest level of sponsorship rights and the deal covers the next four World Cups until 2030.
萬達集團在包括房地產，零售，體育，酒店，電影和專賣店等多個行業都有業務。該企業獲得了最高等級的贊助權，這筆交易將延續至2030年，包含了未來的四屆世界盃。The financial size of the partnership has not been revealed, but it is believed to be one of the biggest in Fifa's history. Fifa's top five sponsors - Coca Cola, Gazprom, Adidas, Visa, Hyundai - paid some $180m to the governing body between them in 2015.
這項合作的金融規模還未被透露，但它被認爲是國際足聯歷史上其中最大的一筆贊助。國際足聯的五個頂級贊助商——可口可樂，高茲普羅姆公司，阿迪達斯，Visa，韓國現代，在2015年贊助了1億8千萬美元。
Although Wanda is the first Chinese firm to enter at this top level, another Chinese firm, Yingli Solar - a solar panel provider - was a second-tier Fifa sponsor of the 2010 and 2014 World Cups.
雖然萬達是中國入圍頂級贊助的第一家企業，但另外一家中國企業英利集團--一家太陽能電池板供應商，是2010年和2014年兩屆世界盃的國際足聯二級贊助商。Wanda Group will have rights to all Fifa competitions and corporate activities up to and including the 2030 World Cup. One of the companies Wanda owns is InFront Media, a sports marketing firm which owns the media rights for the 2018 and 2022 World Cups across 26 Asian territories.
據悉，萬達集團將獲得直到2030年且包括2030年世界盃在內的國際足聯所有賽事以及公司活動的權利。盈方體育傳媒集團是隸屬萬達集團的一家公司，它擁有對2018年和2022年世界盃跨越26個亞洲地區的媒體權。Dalian Wanda has a 20% stake in Spanish La Liga football team Atletico Madrid, while fellow Chinese company CMC took a 13% stake in the parent group of Manchester City last December.
大連萬達此前已擁有西班牙足球甲級聯賽球隊馬德里競技足球俱樂部20%的股份，而同樣來自中國的CMC公司去年12月獲得了曼城俱樂部13%的股份。"We are pleased to welcome the Wanda Group to Fifa," said Mr Infantino. "It was a company that has a long affiliation with football, has been an active supporter of the game for many years and shares our enthusiasm to develop and strengthen football".
“我們很高興地歡迎萬達集團來到國際足聯，” 因凡蒂諾先生說。“這是一家與足球有着悠遠關係的公司，它是這項運動多年來的支持者，並分享了我們對發展和提高足球的熱情。”"We are highly motivated to promote football across the country and to inspire a new generation of youngsters," said Wang Jianlin, chairman of the Wanda Group and the richest man in China.
中國首富、萬達集團主席王健林說：“我們在國內高度推廣足球並影響着新一代的年輕人”。The deal is some positive news for Fifa, which has been engulfed in a corruption scandal for the past 10 months.
此外，這項交易對在過去10個月被捲入腐敗醜聞的國際足聯來說絕對是一大利好消息。
