蘋果黨辣麼喜歡撩撥Siri 可TA爲啥叫Siri
It may be a household name now, but the first time Steve Jobs heard the word "Siri," he wasn't sold.
現在Siri是一個家喻戶曉的名字，然而當史蒂夫.喬布斯第一次聽到Siri這個詞時，他卻並不買賬。
That's according to Dag Kittalaus, the Norwegian cocreator of the iPhone 4S' famed virtual assistant, who offered new details this week on how the technology was named, and how it seduced the late Apple founder.
這是Dag Kittalausz說的，這位挪威人與喬布斯一起創造研發了這個因iPhone4s而成名的虛擬助手。本週，Dag就Siri技術如何命名提供了更多新細節，並說明了Siri如何成功征服已故的蘋果公司創始人的。
Today, 87 percent of iPhone 4S owners say they use Siri each month.
如今，87％iPhone4S用戶表示，他們每月都會使用Siri。
But how did the increasingly famous digital assistant end up with her unique name? Read on:
但這個越來越出名的電子助手到底爲何最終被命名爲Siri呢？請讀下文：
Who came up with the name? Kittalaus did.
誰想出了這個名字？是Kittalaus。
As he revealed at a startup conference in Chicago this week, he planned to name his daughter Siri after a former coworker (in Norwegian, Siri means "beautiful woman who leads you to victory") and even registered the domain .
本週他在芝加哥的一個啓動會議上透露稱，Siri是他的一位前同事的名字，他本計劃給他的女兒取名叫Siri（在挪威語中，Siri的意思是可以指引你奪取勝利的美麗女人），他甚至註冊了域名爲Siri的網站。
Then he and his wife had a son, and the website was shelved.
然而之後他的妻子懷了一個兒子，這個網站便被擱置起來了。
But when Kittalaus was ready to launch his splashy speech recognition technology, he resurrected Siri.
但當Kittalaus準備推出自己的引人注目的語音識別技術，他又重新啓用了Siri。
"Consumer companies need to focus on the fact that the name is easy to spell easy to say," he said.
消費品企業需要注意到這個名字很容易拼寫，並朗朗上口他說。
How did Apple get involved? Siri, Inc. was incorporated in 2007, and the technology was launched as an IOS app available in the Apple Store in early 2010; plans were in the works to make the software available for the Blackberry and Android phones.
蘋果公司如何涉足進來？Siri的公司於2007年註冊成立，該技術在2010年初被作爲一種可在Apple Store上使用的IOS應用程序推出，原本的計劃是讓Siri可用於黑莓和Android手機。
Things changed when Kittalaus, then the start-ups's CEO, received a call three weeks later from Steve Jobs.
但三個星期後，當作爲這個初創公司CEO的Kittalaus收到來自史蒂夫.喬布斯的電話的時候，事情發生了變化。
Then what happened? The Apple CEO flew Kittalaus to his home in Cupertino, CA, where the two had a three-hour chat in front of Jobs' fireplace about the future of technology.
後續發展如何？蘋果CEO帶着Kittalaus飛到他在加利福尼亞州庫比蒂諾的家，在那裏他們兩人在喬布斯的壁爐前對技術的未來進行了三個小時的暢談。
"And, you know, he talked about why Apple was going to win, and we talked about how Siri was doing," said Kittalaus.
而且，你要知道，他談到了爲什麼蘋果會贏，我們也談了Siri的現狀，Kittalaus說。
"He felt that we cracked it." Apple went on to purchase Siri for $200 million in April 2010, ending plans to make it available for rival operating systems.
他覺得我們把它糟蹋了。在2010年4月，蘋果公司以2億美金的價格收購了Siri，終結了讓競爭機型可以使用它的原計劃。
There was one problem, however - Jobs wasn't fond of the name.
然而，仍然還有一個問題--喬布斯不喜歡這個名字。
Why didn't Jobs change the name? Kittalaus, who worked for Apple until October 2011, tried to convince the notoriously hardheaded Jobs that Siri was a great name.
爲什麼喬布斯沒有改名字？一直在蘋果公司工作到2011年10月的Kittalaus，不斷試圖說服喬布斯這個臭名昭著的死腦經，讓認同Siri的是一個很棒的名字。
But in the end, the company stuck with the name for a more straightforward reason: No one could dream up anything better.
但最終，公司以一種更加直截了當的原因接受了這個名字：沒有人能想出更好的東西。
(According to Wikipedia, the name is now also used as shorthand for "Speech Interpretation and Recognition Interface.") "Jobs was similarly on the fence about the names 'iMac' and 'iPod,' but failed to find a better option," says Leslie Horn at PC World.
（根據維基百科，這個名字現在也是語音解釋和識別接口的簡寫）。萊斯利.霍恩在PC World上說：因未能找到一個更好的選擇，喬布斯也同樣對iMac和iPod等產品的命名持模棱兩可的中立態度。
But it seems Kittalaus was right about y, she's an indelible part of pop culture, and a benchmark other companies are trying to top.
但今日看來，似乎Kittalaus對於Siri的預計十分正確。如今，Siri是流行文化的一個不可或缺的一部分，是其他企業競相模仿望其項背而不能及的一座標杆。
