亞馬遜將推出付費音樂流媒體服務
Amazon is nearing deals with the world’s largest record labels to launch a subscription music streaming service as soon as next month, according to two people familiar with the matter.
據兩位知情人士透露，亞馬遜(Amazon)接近與全球各大唱片公司達成交易，最快於下月推出付費音樂流媒體服務。
Pandora is also closing in on licensing agreements for an on-demand streaming service, which the internet radio provider has said it aims to debut later this year.
Pandora也即將獲得點播流媒體服務的許可權協議，這家互聯網廣播提供商表示，計劃在今年晚些時候推出該服務。
However, a September launch is unlikely, according to someone close to the company.
但據熟悉該公司的人表示，9月推出的可能性不大。
Both companies are planning services for $9.99 a month, the price point that has become the industry standard, putting them in direct competition with Spotify and Apple Music for listeners.
兩家公司均計劃以每月9.99美元——該價位已成爲行業標準——的價格推出服務，這令它們要直接與Spotify和Apple Music爭奪聽衆。
If the deals go through, Amazon and Pandora will enter a crowded field as the industry looks to replace years of shrinking album sales with streaming, which has become the dominant form of digital music consumption.
如果這些交易成功落實，亞馬遜和Pandora將進入一塊擁擠的領域，該行業正尋求以流媒體來取代多年萎縮的專輯銷售；流媒體已成爲數字音樂消費的主要形式。
Spotify, Apple, SoundCloud, Deezer, Tidal and Google Play also offer music subscriptions for $9.99 a month, while Vevo has flagged plans to introduce a service later this year.
Spotify、蘋果、SoundCloud、Deezer和Google Play也提供音樂訂閱，費用均爲每月9.99美元，Vevo表示有計劃在今年晚些時候推出一項服務。
Spotify and Apple Music have a clear lead over the competition, with 30m and 15m paying customers, respectively.
Spotify與Apple Music在這場競爭中擁有明顯的領先優勢，其付費用戶人數分別爲3000萬和1500萬。
Amazon is likely to pay the music labels royalty rates comparable to those of Apple, according to people familiar with the negotiations.
據熟悉亞馬遜與唱片公司談判的人士表示，亞馬遜向這些公司支付的版稅很可能與蘋果相當。
Apple pays slightly higher rates than Spotify, which pays about 70 per cent of its revenue to music rights holders.
蘋果支付的版稅略高於Spotify，後者約70%的收入上交給音樂版權持有者。
Amazon did not reply to a request for comment.
亞馬遜未回覆置評請求。
