亞馬遜要效仿蘋果推出AirPods範例

Amazon is making its own version of AirPods for Alexa

亞馬遜要爲自家的Alexa（語音助手）製造AirPods耳機了。

Bloomberg‘s Mark Gurman reports that Amazon is working on its own version of Apple’s popular AirPods wireless headphones.

據彭博社的Mark Gurman報道亞馬遜正在效仿蘋果流行的無線耳機AirPods來出品自己的耳機。

The company is looking for new ways to make its Alexa assistant more available for mobile users.

該公司爲了使自己的語音助手覆蓋到更多的用戶，一直在尋找新途徑。

Amazon believes people will talk through the headphones to do things like ordering products, calling up music from Amazon Music, and accessing general information like news and weather.

亞馬遜認爲用戶以後將會通過耳機來預定產品、求從亞馬遜的歌單裏面播放音樂、獲取大宗信息比如新聞和天氣等之類的事情。

As with other Amazon devices, the user will say “Alexa” to activate the assistant. It’ll also be possible to use tactile controls like tapping on the side of the earphone to activate the assistant.

通過亞馬遜的其他設備，用戶可以通過呼叫“Alexa”來激活助手，同樣的通過輕拍一邊的耳機也可以實現激活。

Apple’s AirPods are very popular but pricey–they sell for between $159 and $199.

蘋果的AirPods耳機雖然很流行但是也價格不菲，售價在159美金至199美金不等。

Amazon, Gurman points out, has a history of undercutting competitors on price. If it can do that in a significant way here, it could both lure would-be AirPods buyers and recruit more users to its Alexa assistant at the expense of Siri.

Gurman指出，亞馬遜素來喜歡在價格上制約競爭對手。如果它在價格上下大力氣，能夠吸引AirPods潛在購買者也可以吸引更多用戶使用自己的Alexa而不用蘋果的Siri。

The Amazon earphones, Gurman says, will be out as soon as the second half of 2019. Amazon’s Lab126 designed the product.

Gurman稱亞馬遜的耳機會在2019年的下半年推出，其126實驗室研製該產品。