中國市場增長強勁 沃爾沃發佈創紀錄銷量
Volvo sold a record 465, 866 cars last year but is still far from its goal of selling 800,000 cars in 2020 and making real inroads into a premium market dominated by German heavyweights such as Daimler AG’s Mercedes-Benz and BMW AG.
去年沃爾沃在全球的汽車銷量達到465, 866輛，創下了歷史新高。但要想實現2020年總銷量達到80萬輛的目標，真正殺入一直被戴姆勒旗下的梅賽德斯奔馳、以及寶馬汽車公司把持的高端市場，仍有很長的路要走。Chief Executive Hakan Samuelsson told Reuters the carmaker expected to reach sales up around 500,000 cars this year as it outpaced underlying markets in Europe and China and returned to growth in its ailing U.S. business.
沃爾沃首席執行官漢肯o薩繆爾森對路透社表示，隨着公司在歐洲和中國這兩個基礎市場的增長提速，同時長期低迷的美國業務恢復增長，沃爾沃今年的銷量有望達到約50萬輛。
“We are planning for a new all-time high this year,” Samuelsson said in a telephone interview. “And we also see an improvement in profitability – a clear improvement in profitability during the second half of the year.”The Gothenburg-based company, bought by China’s Zhejiang Geely Holding Group Co. from Ford Motor Co. In 2010, said full-year operating earnings rose to 2.25 billion Swedish crowns ($302.00 million) from 1.92 billion in the previous year.
薩繆爾森在電話採訪中稱：“今年我們計劃衝擊歷史新高。同時我們也希望提高盈利能力——2015年下半年的盈利能力有望明顯增強。” 中國浙江吉利控股集團從福特汽車手中收購了這家總部位於哥德堡的公司是。2010年，公司稱全年營業收入從上一年的19.2億增長到22.5億瑞典克朗（約合3.02億美元）。
The company, one of Sweden’s biggest by sales and number of employees, is banking on continued strong growth in China to generate volumes needed to foot the bill for billions of dollars of investment in new models, but also needs growth elsewhere.
無論從銷售額還是員工數量來看，這家公司都是瑞典最大的企業之一。目前它正指望中國市場繼續保持強勁勢頭，帶來足夠收入，爲其開發新車型所投入的鉅額資金埋單。但它也需要在其他市場實現增長。Samuelsson said he expected the European market to grow at roughly the same pace in 2015 as in 2014, when sales expanded around 5%, while the slowing economy in China dampened premium market growth there to around 10%.
薩繆爾森表示，在中國經濟放緩、豪車市場增幅降至約10%的背景下，他希望歐洲市場的增幅基本保持2014年的水平，即5%左右。Volvo’s turnover in the U.S., once its top market but now eclipsed by China, has eroded over the past decade due to a dearth of new models and financing options while the lack of U.S. production has left it sensitive to dollar swings.
美國一度是沃爾沃最大的市場，但現在已被中國趕超。過去十年來，由於缺乏新車型和金融方案，同時由於不在美國生產，導致它對美元波動十分敏感，沃爾沃在美國市場的銷售額每況愈下。The company, whose U.S. sales fell 7.0% last year, has put in place a raft of measures, including new management, to seek to reverse the trend while it is also eyeing exports of Chinese-made Volvos to the United States.
去年沃爾沃在美銷量下跌了7%。爲此公司已實施了一系列改革舉措，並派出了新任高管，以努力扭轉頹勢，同時還在探索將中國製造的沃爾沃出口到美國市場。Volvo’s U.S. sales have levelled out in recent months, if at very low levels, and Samuelsson said he expected the brand to return to growth there this year.
去年該公司推出了首款完全在中國母公司領導下開發的全新車型。而在XC60這類高端酷越車的推動下，集團的總收入從一年前的1222.5億克朗，增長到1299.6億克朗。
