實體店關閉潮! 未來5年將有1/3的實體店被淘汰!
One-third of China's overabundant shopping malls will close in five years, while the rest will have to transform to survive, according to a report by the Chinese Academy of Social Sciences.
中國社會科學院近日發佈的一份報告顯示，未來5年，我國數量過多的購物中心將有1/3關張，其餘的將須通過轉型才能生存。Shopping centers are rapidly losing their appeal in many cities due to their lack of competitive strengths, the report said.
報告稱，由於缺乏競爭力，許多城市的購物中心正迅速失去吸引力。Qingdao in Shandong Province, Chongqing Municipality, and the northeastern city of Dalian in Liaoning Province all reported closures of large shopping centers at the end of August.
山東省青島市，重慶市，以及東北的遼寧大連市，都有報告稱大型購物中心已於在8月底關閉。
The report said one-third of the malls would change into wholesale or retail marketplaces, with an emphasis on customer experiences. Another third will have to integrate online shopping with brick-and-mortar outlets.
該報告指出，1/3的購物中心將轉型爲注重顧客體驗的批發或零售市場，還有1/3將須實現線上與線下對接。An expert said stores were closing their doors as a result of economic restructuring, especially the rise of online shopping.
一位專家表示，商店關張的原因在於經濟結構調整，尤其是網購的興起。Studies show that 138 department stores, 262 supermarkets and 6,209 sports stores closed from 2012 to 2015.
研究顯示，從2012年到2015年，有138家百貨商店、262家超市、6209家體育用品店關閉。The decline is also due to the oversupply of shopping malls encouraged by regional governments.
地方政府的支持導致購物中心數量過多，也是實體店鋪數量減少的原因。Jing Linbo, director of the Chinese Evaluation Center for Humanities and Social Sciences, said shopping malls need to reform their business models to compete with e-commerce.
中國人文社會科學評價研究中心主任荊林波表示，購物中心需要改革他們的商業模式來與電子商務競爭。
