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阿里巴巴雙十一交易額2135億元 再創新紀錄

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Chinese e-commerce giant Alibaba Group cashed a record 213.5 billion yuan in sales last Sunday during its 24-hour online retail frenzy Singles' Day.

在上週日24小時網上零售狂歡節“雙十一”期間,國內電商巨頭阿里巴巴集團創下了成交額2135億元的紀錄。

Total sales on its platforms, including Tmall and Taobao, on Sunday represented an annual increase of about 27% from the 168.2 billion yuan a year ago, Alibaba said.

當日,阿里巴巴平臺(包括天貓和淘寶)上的成交總額,相比去年的1682億元增長了約27%。

The Tmall site smashed the 10 billion-yuan threshold in just two minutes and five seconds, breaking last year's record of 3-minutes, 1-second.

僅用2分05秒的時間,天貓網站銷售額便突破100億元大關,刷新了去年3分01秒的紀錄。

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The biggest spenders were from Shanghai, followed by those in Beijing, Hangzhou and Guangzhou.

花錢最多的買家來自上海,北京、杭州、廣州的買家緊隨其後。

According to Alibaba, more than 19,000 overseas brands from 75 countries and regions participated in this year's online shopping spree in China.

據阿里巴巴介紹,今年有來自75個國家和地區的超過1.9萬個海外品牌參加了我國的網上購物狂歡節。

Health supplements topped the most popular imported products, with milk powder, diapers and skincare products also high on consumers' shopping lists.

保健品是最受歡迎的進口產品,奶粉、紙尿褲、護膚品也在消費者的購物清單上排名居前。

Alibaba Group chief executive Daniel Zhang said the spending bonanza demonstrated "customers' continued pursuit to upgrade their everyday lifestyles".

阿里巴巴集團首席執行官張勇稱,成交額大漲展示出“消費者對日常生活方式升級的持續追求”。