中國大陸今年仍將是亞太地區最大的遊客來源地

The Chinese mainland will continue to contribute the largest share of tourists to Asia Pacific in 2016, according to the MasterCard Asia Pacific Destinations Index released last Tuesday.

根據上週二發佈的萬事達卡亞太旅行目的地指數，中國大陸今年仍將是亞太地區最大的遊客來源地。

According to the report, 50.4m tourists from the Chinese mainland are projected to travel to destinations across Asia Pacific this year, making up 15.7% of total international overnight arrivals in the region at the city level destination. In 2016, these Chinese travelers are expected to spend $45.3b in Asia Pacific destinations, making up 18.2% of total tourist expenditures in the region.

報告顯示，亞太地區的旅行目的地今年預計將迎來5040萬名中國大陸游客，佔亞太地區的旅行目的地城市國際入境過夜遊客總數的15.7%。2016年,中國大陸游客預計在亞太地區的旅行目的地消費453億美元，佔該地區旅客消費總額的18.2%。

Four of the top five origin markets with the highest contribution of international overnight arrivals to Asia Pacific destinations are from Northeast Asia -- South Korea ranked second after Chinese mainland, followed by China's Taiwan, the United States and Japan. The four Northeast Asian markets are expected to contribute 38.4 percent of total international overnight arrivals in the region in 2016.

在遊客來源地指數榜前5位中，有四個是來自亞洲東北部。排在中國大陸之後的是韓國，接下來是中國臺灣、隨後是美國和日本。這4個亞洲東北部的旅遊市場2016年預計將貢獻亞太地區所有國際入境過夜旅客總數的38.4%。

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In the meantime, of the top 10 Asia Pacific destinations, four have Chinese mainland as their biggest source of tourists, led by Seoul with Chinese tourists projected to make up 50.5 percent of international overnight arrivals, followed by Bangkok at 38.2 percent, Pattaya at 28.8 percent and Phuket at 25.6 percent.

同時，在亞太地區最受歡迎的10個旅遊目的地中，韓國首爾、泰國曼谷、芭提雅和普吉島這4個目的地的最大旅客來源地都是中國大陸。中國大陸游客佔亞太地區前往這些目的地旅行的遊客比例分別爲50.5%、38.2%、28.8%和25.6%。

China became the biggest contributor of tourists to Asia Pacific in 2012, and has retained the top position ever since, the report said.

報告顯示，中國自2012年首次成爲亞太地區最大遊客來源地後一直穩居首位。

"In the past few years, the mix of tourists in key Asia Pacific destination has changed significantly reflecting the economic rise of China and other emerging Asian economies." said Matthew Driver, executive vice president of Global Products And Solutions for Asia Pacific for MasterCard.

萬事達亞太區全球產品及解決方案總監馬修·德賴弗說：“過去幾年，亞太目的地的遊客來源地發生了顯著變化，主要反映出中國大陸和其他新興亞洲經濟體的崛起。”

"While we are expecting similar growth from India and Indonesia in the longer term, Chinese tourists are more concentrated in Asia and impact markets at a larger scale," Driver said.

德賴弗表示：“儘管長期來看，我們預計印度和印尼等市場也會經歷類似的增長，但中國大陸的遊客相對更集於亞洲旅遊目的地，因此對本地區市場有更大的影響力。”

"This growth is very positive for the Asia Pacific tourism industry and there remains a huge opportunity for industry players to tap into it and benefit from it. Like any other important market, players can gain advantage if they identify the relevant segments of the market for their business, understand their unique needs and then design products and services." he added.

“中國市場的這種增長對於亞太區旅遊產業有非常積極的作用，也提供了巨大的發展機會。像其他市場一樣，只要旅遊業者可以挖掘細分市場的業務，瞭解遊客的獨特需求，然後設計產品和服務，就可以獲得優勢，”德賴弗補充道。