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H&M的限量新品遭遇黃牛,結果黃牛玩砸了

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Ebay Sellers Are Asking Outrageous Prices For Giambattista Valli x h&m, But No One Is Buying
Ebay賣家對Giambattista Valli x h&m開出了離譜的高價,但沒有人買

The frenzy that used to accompany the release of a new H&M designer collaboration has waned significantly in recent years. The last truly blockbuster collection was Balmain x H&M almost four years ago.
近年來,伴隨H&M和新設計師合作款發佈而來的狂熱已經明顯消退。上一個真正轟動一時的系列是近四年前的Balmain x H&M。

That collection was so popular that, in some cases, eBay resellers were able to charge more for the H&M pieces than Balmain itself was charging for the real deal, setting an almost impossibly high standard by which all future collabs would be judged.
這些系列如此受歡迎,以至於在某些情況下,eBay的黃牛會賣出比Balmain原價高的多的價格,爲未來所有的合作款設定了一個高到不可思議的翻價標準。

padding-bottom: 75.17%;">H&M的限量新品遭遇黃牛,結果黃牛玩砸了

Take H&M's most recent collaboration with Giambattista Valli, for example. On Saturday, a handful of looks from the collection went on sale at 10 select H&M locations around the world and on , retailing for between $18 and $649.
以H&M最近與詹巴蒂斯塔·瓦利(Giambattista Valli)的合作爲例。上週六,該系列的一些款式在全球10家精選H&M門店和上發售,零售價在18美元至649美元之間。

With the full collection not being made available until November, this first little sampling — coming hot on the heels of the collection's debut on the red carpet of the amfAR Cannes Gala — seemed destined for eBay resale greatness.
整個系列直到11月纔會上市,這第一批小樣衣——緊跟着該系列首次亮相戛納電影節紅毯——似乎註定會在eBay上轉售成功。

But despite the fact that the collection appears to have sold out at H&M stores almost instantly, as of this morning, the bidding frenzy in the resale market of collections past had yet to materialize.
然而,儘管這些系列單品在H&M門店似乎差不多是瞬間售罄,但截至今天上午,二手市場上對這些單品的瘋狂競價尚未成爲現實。

Resellers are trying to charge high prices, but no one seems to be buying. Most of the pieces in the $500 – $1,200 range have few, if any, bids.
黃牛們試圖收取高價,但似乎沒有人買。價格在500美元至1200美元之間的大部分拍品都很少有人入手。

A couple of the pink mini dresses are doing OK, but not as well as you might think, especially given that the dress was modeled by Kendall in Cannes just last week.
有幾件粉色迷你裙行情還不錯,但沒有你想象的那麼好,尤其是考慮到這條裙子是肯達爾(Kendall)上週在戛納(Cannes)走秀時穿的。

Other than that, it's the pieces with the lowest starting bids that are receiving the most attention, although the increases from one bid to the next are pretty middling and in many cases the resellers seem unlikely to turn much of a profit.
除此之外,最受關注的是起拍價最低的那些,儘管從一個出價到下一個出價的漲幅不高不低,大部分情況下,黃牛應該賺不到什麼差價。