Airbnb居然開始出雜誌了
Airbnbhas launched a new magazine in collaboration with Hearst that will appear on newsstands soon.
愛彼迎（旅行房屋租賃網站）與赫斯特集團（美國出版界巨頭）合作推出了一本新雜誌，該雜誌很快就會發售。
It is Airbnb's first attempt at printed content since the failure of Pineapple—and round two might not be any easier.
自從《菠蘿》（愛彼迎推出的一本旅遊雜誌）失敗以後，這還是愛彼迎第一次嘗試推出紙質出版物，而第二次出版雜誌可能也不會更容易。
Between 2014 and 2015, travel magazine readership in the U.S. slipped by 3%, according to Statista. Hearst hopes that Airbnb can reinvigorate travel magazines much the way it has done so for the travel and lodging industry. Hearst's Chief Content Officer Joanna Coles said in a statement, "By partnering with Airbnb, we are able to serve their global community and provide readers with the most inspiring and most real-life travel stories, experiences and tips", which may means she thinks there's a ready readership Hearst can tap into.
統計顯示，在2014年至2015年美國旅行雜誌的讀者數量下滑了3%。赫斯特集團希望愛彼迎可以重振旅遊雜誌就像它振興旅遊和住宿行業那樣。赫斯特集團內容總監喬安娜·科爾斯在一份聲明中表示，“通過與愛彼迎合作，我們可以爲他們的全球社區服務，爲讀者提供最令人振奮、最真實的旅行故事、體驗和建議”，這可能意味着她認爲赫斯特集團可以獲得現成的客戶羣體。
For Airbnb, getting a magazine placed on the coffee tables of the homes on its platform can only help create a complete experience for their users.
對愛彼迎而言，把一本雜誌放到其平臺上的住所的咖啡桌上只會幫助他們爲用戶創造一個完整的體驗。
