京東推出跨境網購平臺大綱

has challenged China ecommerce rival Alibaba with the launch of a cross-border platform designed to bring foreign brands to the Chinese middle class.
中國電商集團京東()向國內競爭對手阿里巴巴(Alibaba)發出挑戰，推出了一個旨在爲中國中產階層帶來國外品牌的跨境網購平臺。

The platform, JD Worldwide, highlights the eagerness of US groups to enter the ecommerce market in China, which is dominated by local participants.
京東全球購(JD Worldwide)平臺凸顯了美國企業對進入由本土企業主導的中國電子商務市場的渴望。

JD Worldwide enables international businesses to sell directly to China consumers without needing to establish a legal presence on the mainland, lowering the barriers to entry for brands.
京東全球購使國際企業能夠直接面向中國消費者進行銷售，不需要在中國內地設立法律實體，降低了品牌准入的壁壘。

The cross-border platform includes the launch of an eBay store that allows Chinese shoppers to buy goods from US eBay sellers.
這一跨境網購平臺包括了“eBay海外精選”頻道的上線，可以讓中國消費者向美國eBay賣家購買商品。

US group eBay was an early leader in China’s ecommerce sector but has lost out to fierce competition from Alibaba, which dominates the local market.
美國在線零售商eBay在中國電商行業發展初期處於領先地位，但在與阿里巴巴的激烈競爭中敗下陣來，後者在中國市場佔據了主導地位。

The competition with eBay prompted Jack Ma, Alibaba’s chairman, to quip: “Ebay may be a shark in the ocean, but I am a crocodile in the Yangtze. If we fight in the ocean, we lose, but if we fight in the river, we win.”
對於與eBay的競爭，阿里巴巴集團董事局主席馬雲(Jack Ma)曾詼諧地說：“eBay是海洋中的鯊魚，而我們是長江中的揚子鱷。如果在海洋中對抗，我們將會失敗。但如果在長江裏對抗，我們將取得勝利。”

Ebay’s strategy to get back into the Chinese market with the help of more established local brands such as follows last month’s move by Amazon to open a store on Alibaba’s Tmall sales website.
Ebay藉助京東這樣的較成熟本土品牌重回中國市場並非首開先河，上月，亞馬遜(Amazon)就入駐了阿里巴巴旗下的天貓商城(Tmall)。

, backed by Alibaba arch-rival Tencent, said of yesterday’s platform launch: “Ebay’s channel on JD Worldwide will showcase a variety of top categories and popular brands.”
京東得到阿里巴巴主要競爭對手騰訊(Tencent)的支持。對於昨日平臺上線，京東表示：“京東全球購平臺的ebay頻道將展示種類繁多的優質商品和流行品牌。”

is the largest Amazon-like direct sales ecommerce seller in China, boasting its own distribution and logistics network, though Alibaba dominates the local industry intraffic numbers.
京東是中國最大的類似亞馬遜的直銷電商，擁有獨立的配送和物流網絡，但在交易額上阿里巴巴是行業領軍者。