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阿迪達斯和彪馬結束60年的不和

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The German sportswear companies Puma and Adidas are to end a feud started 60 years ago by their founding brothers.

Adi and Rudolf Dassler started making sports shoes together in their mother's wash-room in the 1920s.

They fell out during World War II, probably over political differences, and founded firms on either side of a river in southern Germany.

On Monday 21 September, employees of both companies will shake hands and then play a football match.

It is a big deal in the cobblestoned Bavarian town of Herzogenaurach, where two of the world's largest sportswear companies are based.

First joint activities

padding-bottom: 60.2%;">阿迪達斯和彪馬結束60年的不和

When the brothers set up their separate companies in 1948 the town was also split, with residents loyal to one or other of the only major employers.

In a joint release, the two companies said they were making up to support the Peace One Day organisation, which has its annual non-violence day on Monday.

They say that the events will be the first joint activities held by the two companies since the brothers left their shared firm in 1948.

Neither group is now controlled by the descendants of its founding families, although Rudolf's grandson Frank Dassler raised some eyebrows in the town by working for both Puma and Adidas.

Since 2007, Puma has been majority-owned by PPR, the French luxury goods maker that also owns Gucci.

Adidas Group is much more widely-owned, with no individual shareholder having more than 5%.德國運動裝公司彪馬和阿迪達斯即將結束長達60年的不和——源於兩公司的各自的創始人阿迪(Adi)和魯道夫•達斯勒(Rudolf Dassler)兄弟倆。

上世紀20年代,阿迪(Adi)和魯道夫•達斯勒(Rudolf Dassler)在他們母親的盥洗室製造運動鞋。

二戰期間,兄弟倆或因政治分歧造成不和,隨後二人各自在德國南部一條河的南北邊創建了自己的公司。

9月21日,週一,兩個公司的員工將會握手言和並舉行足球賽。

對於世界上最大的兩家運動裝公司彪馬和阿迪達斯的誕生地巴伐利亞州黑措根奧拉赫鎮來說,這是個重磅事件。

首次共同組織的活動

當倆兄弟於1948年各自建立了自己的公司時,該鎮也隨之一分爲二:一些居民在彪馬公司上班,另一些則在河對岸的阿迪達斯公司上班。

根據聯合發佈的消息,這兩家公司稱,他們已全力支持“和平日”籌備工作,將每年的“非對抗日”設在一年中的某個星期一。

他們稱,自1948年兄弟倆離開共同創辦的公司後,此次是兩家公司第一次聯合舉辦活動。

儘管魯道夫•達斯勒的孫子弗蘭克•達斯勒(Frank Dassler)同時爲彪馬和阿迪達斯公司效力一事令鎮上居民驚歎不已,但目前兩家公司的控制權都不是由創始人家族的後輩所掌控。

自2007以來,法國奢侈品製造商PPR集團實際上擁有彪馬的大部分資產。古馳品牌(Gucci)也是該集團旗下的。

擁有阿迪達斯集團的投資者就更多了,但沒有一個投資者的股份有超過5%。