原汁原味商務英語播客 第47課:說服之引起注意

Do you ever need to persuade or convince someone of your point of view? Do you need to win support for a proposal, or get backing for a project? Of course you do. Persuasion – convincing someone of something – is an essential part of almost everything we do, from informal discussions to formal negotiations. To be successful, you need to be persuasive. You need to get people to accept a different point view, to see things your way. How can you be more persuasive? In this three-part series, we’ll be giving you some answers.
你曾經需要說服或讓別人接受你的觀點嗎？你需要爲提議贏得支持或是在項目上想要得到幫助？當然，你有過這樣的需要。說服也就是勸某人接受某事幾乎做什麼事都是必要的部分，從非正式討論到正式協商。想要成功，你必須有說服力。你需要讓別人接受一個不同的觀點，一個和你用同樣的陽光來看待事情。怎麼纔能有說服力呢？在3節系列課程，我們會給你一些答案。

Throughout the years, many talented speakers and researchers have been developing ways to persuade people effectively. One of the most widely used methods is Alan H. Monroe’s. In the mid-1930s, Monroe created a persuasive process called the “Monroe sequence” that has become a standard in business, media and politics. Once you know it, you’ll recognize it everywhere – in speeches, statements, proposals, advertisements. It’s popular because it is logical and effective.
經過多年的努力，很有智慧的演說家和研究人員都開發了用來陳功說服他人的方法。奇異一個被廣泛使用的是Alan H. Monroe發明的方法。在20世紀30奶奶地中期，門羅創造了一種說服方法叫做“門羅序列”，它已經成爲商務，媒體和政治中的標準。一旦你瞭解這種方法，你會意識到它到處都存在——在演講中，陳述中，提議和廣告中。它使用普遍是因爲這種方法很有邏輯而且很有效。

So, over the next three Business English Pod episodes, we’ll be studying language and strategies for persuasion based on the Monroe Sequence.
所以接下來的三節課中，我們將要學習基於“門羅序列”說服法的語言和策略。

The Monroe Sequence has five parts.
1) Get the audience’s attention
2) Establish a need
3) Satisfy that need
4) Visualize the future
5) Call for action
門羅序列有5個部分
1.吸引觀衆的注意
2.建立需求
3.滿足需求
4.想象未來
5. 呼籲行動

This show will focus on the first step, getting the audience’s attention.
今天的展示將學習第一步上：吸引觀衆的注意。

The listening takes place at Swift, a bicycle manufacturer whose major market is the U.S. We’ll be listening to a good example and a bad example of persuasion. First let’s examine the bad example.
錄音發生在一家以美國爲主要市場的自行車製造廠Swift。我們來聽下說服事例的一個好例子和一個壞例子。首先我們來看下一個壞例子。

Listening Questions:
Bad example
1. Whose needs does Franz focus on? That is, whose needs is he taking into consideration when he makes the proposal?
2. Why is Franz’s proposal so ineffective?

Good example
1) What does Steve do at the beginning of his presentation?
2) Whose needs does Steve focus on – the workers’ or the management’s?