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三個年輕人的咖啡夢想

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After hearing customers complain about the quality of office coffee, brothers David, Adam, and Noah Belanich decided to shut down their Manhattan coffee truck and start a new business.

在聽到客戶抱怨辦公室咖啡的質量後,大衛、亞當、Noah Belanich三兄弟決定關閉他們的曼哈頓咖啡車,開始一項新業務。

Joyride relaunched in 2011 as a business that provides cafe-quality equipment to offices and delivers freshly roasted coffee every day.

在2011年Joyride起步,作爲每一天向辦公室和咖啡館提供新鮮烘焙咖啡的質量提升設備。

Although brewing their coffee takes a little more work. the quality is clearly better. The brothers claim that their coffee is also cheaper per cup than Keurig.

儘管釀造他們的咖啡需要更多一點的工作,品質顯然是更好的。弟兄們聲稱他們的每杯咖啡比Keurig的也更便宜。

The company is growing fast, with clients including Foursquare, Twitter, Buzzfeed, and Gilt. They also introduced a "cold brew kegerator" just in time for summer.

公司正在快速增長,客戶包括Foursquare、Twitter、Buzzfeed和Gilt。他們也爲夏天推出了一個“冷釀造設備”。

After Business Insider talked with the Belanich brothers to learn about their business, Joyride shows us what a week in the life of the company is like.

在Business Insider與Belanich兄弟交流了解他們的業務後,Joyride向我們展示了該公司一週的生活。

Joyride gets coffee from only the best suppliers.
Joyride只從最好的供應商那獲取咖啡

三個年輕人的咖啡夢想

All coffee is rigorously taste-tested.
所有的咖啡都嚴格品鑑過了。

三個年輕人的咖啡夢想 第2張

Here at their headquarters in Queens, a Joyride employee organizes shipments from Dallis, Stumptown, and Intelligentsia.
在他們的皇后區總部,一名Joyride員工組織來自達拉斯、斯坦普頓和知識分子的發貨。


All Joyride beans are delivered within 72 hours of roasting.
所有Joyride 的咖啡豆72小時內烘焙發送的。

三個年輕人的咖啡夢想 第3張

Recruiting new customers is a big part of the work. Here, Noah and Adam hold an in-office tasting at LiveStream.
招聘新客戶是工作的大部分。在這裏,諾亞和亞當在LiveStream舉辦室內品嚐會。


Gracie, Joyride salesperson, runs a tasting at a startup called Food To Eat.
格雷西,Joyride銷售人員,經營一項名叫可吃食物的品嚐作爲起步。
Meanwhile at the office, David, with Otto and Lola, finalizes orders for the next day.
與此同時在辦公室,大衛與奧托和洛拉,完成了第二天的訂單。

三個年輕人的咖啡夢想 第4張

David, Adam and Noah enjoy tortas from a local Mexican joint on the roof of the Joyride warehouse in Woodside, Queens after a hard week's work.
經過一週艱苦的工作後,大衛、亞當和諾亞在Joyride倉庫的屋頂上享受着來自當地一個墨西哥聯合會的tortas。