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國民海淘大數據揭祕:87年海淘黨最能買

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Chinese who were born in 1987 spent the most on overseas online shopping in 2015, according to a recent report by Huihui Shopping Assistant, a third-party shopping app.

根據第三方購物軟件惠惠購物助手最新發布的報告顯示,出生在1987年之後的中國人在2015年在“海淘”上花銷最大。

In terms of per customer spending, those born in 1987 took the first place, at 524 yuan ($79) each on average.

在人均消費額方面,生於1987年的消費者"最能買",每單平均消費524元。

In contrast to women-dominated domestic online shopping, men accounted for more than 70 percent of Chinese buyers abroad last year, the report said.

該報告顯示,與國內網購人羣以女性爲主相反,男性去年在海淘人羣中佔比超過7成。

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Post-80s showed the strongest purchasing power in 2015, with order placements taking up 59 percent of the total, followed by the post-90s and the post-70s generations, who accounted for 23 percent and 14.4 percent, respectively.

"80後"無疑是2015年購買力最強的人羣,其訂單數佔比高達59%。緊隨其後的是"90後"和"70後"人羣,佔比分別爲23%和14.4%。

The report also found that Aquariuses placed the most overseas online orders in 2015, accounting for 12 percent of the total, closely followed by Sagittariuses and Scorpios, while Arieses were the most frugal, with their orders accounting for a mere 7.1 percent. Orders placed by Tauruses and Geminis were no more than 8 percent.

此外,該報告還顯示,水瓶座在十二星座中2015年下單量最多,佔比12%,射手座和天蠍座緊隨其後;而白羊座則最爲節省持家,訂單數佔比僅爲7.1%,金牛和雙子訂單數佔比也不超過8%。

Beijing, Guangdong province and Shanghai took the top three places in terms of customer numbers in overseas online shopping, accounting for 15.5 , 13.5 and 9.9 percent, respectively, followed by Jiangsu and Zhejiang provinces.

北京、廣東、上海海淘用戶數量位居全國前三,用戶佔比達15.5%、13.5%、9.9%,接下來的是江蘇和浙江兩省。