這些知名品牌名字背後竟然有這麼多故事！
We have the inside scoop on the etymology behind these super successful enterprises!
我們挖到了這些超級成功的企業取名時的一些小軼聞。
Lego
樂高
The toy company name combines the Danish words “leg got” or “play well,” according to business .
根據business insider網站的消息，這家玩具公司的名稱是將丹麥語中兩個單詞 “ leg ”和 “ got ”拼起來組成的，意思是“好好玩”。
IKEA
宜家
Ingvar Kamprad, a 17-year-old Swede, founded the company in 1943 with money his father gave him for doing well in school.
Ingvar Kamprad於1943年成立了宜家，當時他還是一個17歲的瑞典男孩，創業基金來自於他父親因他在學校的良好表現所給的獎勵。
The teenage retail titan-to-be formed the name of his company—which originally sold pens, wallets, picture frames, table runners, watches, jewelry, and nylon stockings at reduced prices—from his initials (I.K.), plus the first letters of Elmtaryd (E) and Agunnaryd (A), the farm and village where he grew up.
這個未來的零售業大亨給這家公司起了現在這個名字，當時宜家還在靠賣打折鉛筆、錢包、相框、桌布、手錶珠寶和尼龍襪起家。“IKEA（宜家）”這個名字由他名字的首字母I.K.，加上Elmtaryd和Agunnaryd的首字母組成，這是他長大成人的農場和村莊。
As for those crazy product names, turns out they follow a system. According to an article in the Guardian, because Kamprad is dyslexic, he found that naming products with proper names and words made them easier to identify.
至於那些奇奇怪怪的產品名，實際上有一個專門的系統。根據英國《衛報》的一篇文章介紹，因爲Kamprad本人有讀寫困難症，所以他發現給產品取一個專門的獨特名稱有利於幫助記憶。
Sofas, coffee tables, bookshelves, media storage, and doorknobs are named after places in Sweden (Klippan, Malmö); beds, wardrobes, and hall furniture after places in Norway; carpets after places in Denmark, and dining tables and chairs after places in Finland. Bookcases are mainly occupations (Bonde, peasant farmer; Styrman, helmsman). Bathroom stuff is named after lakes and rivers.
沙發、咖啡桌、書架、媒體儲物櫃和門把手都以瑞典的地名命名，例如“Klippan”和“Malmö”。而牀、衣櫃和客廳的傢俱都主要以挪威地名來命名；地毯則以丹麥地名命名；餐桌和椅子採用的是芬蘭的地名。而書櫃則主要是一些職業名稱，例如“Bonde”意思是“農民”，“Styrman”意思是“舵手”。浴室用品會以湖泊和河流的名稱命名。
Pepsi-Cola
百事可樂
Invented in 1893 by drugstore owner Caleb Davis Bradham, the beverage—made from a mix of sugar, water, caramel, lemon oil, nutmeg, and other natural ingredients—was originally called “Brad’s Drink,” according to the company website.
百事可樂最初是由一名藥店老闆Caleb Davis Bradham於1893年發明的，這個飲料混合了糖、水、焦糖、檸檬油、肉豆蔻和其他天然材料。據該公司的網站稱，最開始這被稱爲“Brad牌飲料”。
But because Bradham saw the drink less as a refreshment and more as a healthy cola that could aid in digestion, he renamed it five years later, using the word “dyspepsia,” which means indigestion, as its root.
但因爲Bradham很少將它視爲休閒飲品，而是作爲一款能夠幫助消化的健康可樂。因此他在五年後給它改了名字，借用了“dyspepsia”（消化不良）一詞。
谷歌
The internet giant takes its name from “googol,” the mathematical term for the number 1 followed by 100 zeros, reports .
根據business insider網站的消息，這個互聯網巨頭的名字取自一個數學術語“googol”，指的是1後面跟100個0。
Lancôme
蘭蔻
The beauty behemoth was named after the ruins of a castle, Le Château de Lancosme, that the founder visited while on vacation in the French countryside. His inspiration for the company symbol, a rose, was the many wild roses growing around the castle.
這個美妝巨頭的名稱來自於當時蘭蔻創始人在法國鄉村度假時參觀的一座城堡遺蹟——Le Château de Lancosme（蘭蔻城堡）。而品牌玫瑰花形狀的商標，創意是來自於當時蘭蔻城堡周圍長的許多野玫瑰。
