中國品牌百強價值五年增長80%大綱
Brand value of Chinese firms, especially those from the technology, education and logistics sectors, have seen a sharp surge in the latest ranking released last Monday.
上週一發布的最新中國品牌榜單顯示，中國公司的品牌價值顯著增長，尤其是科技、教育和物流領域的公司。
The brand value of the top 100 Chinese brands this year achieved a record growth of 23% from $557.1 billion a year ago to $683.9 billion in 2018, representing the greatest annual growth since WPP and Kantar Millward Brown's Top 100 Most Valuable Chinese Brands ranking was first released in 2014.
2018年最具價值中國品牌100強總價值達到6839億美元，較一年前的5571億美元增長了23%，這是WPP與凱度華通明略自2014年推出《最具價值中國品牌100強》榜單以來的最高年度增長率。
Logistics brands entered the BrandZ China rankings for the first time as a category, with the largest SF Express coming in at No 11, reflecting the rise of e-commerce and the increase in package delivery volumes in the country.
物流公司首次進入該中國品牌榜單當中，其中最大的順豐速運公司排名第11位，反映出電子商務的興起和中國快遞服務量的增加。
The BrandZ China Top 100 has grown by 80% over the past five years, outpacing the BrandZ Global Top 100's 27% growth.
過去五年，中國品牌100強的總品牌價值增長了80%，遠超同期《BrandZ最具價值全球品牌100強》27%的增長率。
Technology giant Tencent has retained the coveted title of China's most valuable brand for the fourth consecutive year, achieving a brand value of $132.2 billion, a 25% year-on-year increase.
科技巨頭騰訊連續第四年蟬聯中國最具價值品牌，其品牌價值爲1322億美元，同比增長25%。
"Tencent has benefitted greatly from the rapid development and massive opportunities of China's digitalization," said Seng Yee Lau, chairman of Tencent Advertising.
騰訊廣告主席劉勝義表示：“騰訊從中國數字化的快速發展和巨大機遇中受益匪淺。”
"Technology has become an integral part of our everyday lives. Now the final piece of the jigsaw is ready to be put into place and a completely digital China will emerge," Lau said.
劉勝義稱：“科技已經成爲我們日常生活中不可分割的一部分。現在，拼圖的最後一塊已經準備好了，一個完全數字化的中國將會出現。”
