騰訊被評爲全球最有價值品牌前10

Most valuable brands: 9 American and 1 from China

世界10大最有價值品牌：中國1個、美國9個

Shenzhen-based tech firm Tencent has broken into a ranking of the top 10 most valuable brands published by BrandZ.

Brand Z全球最具價值品牌百強榜新鮮出爐，總部位於深圳的騰訊名列第10位，成爲歷史上首次進入榜單前十名的中國公司。

The annual ranking is typically dominated by American companies with global reach, making the inclusion of a Chinese firm notable.

長期以來進入該榜單的絕大多數都是美國品牌，因此，騰訊此次入榜尤其值得注意。

Tencent specializes in popular online games, apps, instant messaging services and online payments. It boasts a market capitalization of $330 billion, making it worth more than America's most valuable bank: JPMorgan Chase (JPM).

騰訊公司涉及的領域有:在線遊戲，手機應用，即時消息服務以及在線支付，它的市值爲3300億,超過了美國最具價值的摩根大通銀行。

Here's a round-up of the world's 10 most valuable brands:

以下是進入榜單前十的企業:

1. Google

1、谷歌

Google is still the most valuable brand in the world; a title it has retained for seven out of the past 11 years.

谷歌仍舊是世界上最具價值的企業品牌;在過去的11年中,它已經連續7年位居榜首.

Its brand value -- worth just over $245 billion -- increased by 7% from 2016.

谷歌的品牌價值超過2.45萬億,較2016年增長了7%.

Google's brand is associated with innovative research, self-driving cars and helpful online services like Google Drive, Google Docs and Google Maps.

該公司的項目涉及創新性研究,無人駕駛汽車,以及一些在線服務,如:谷歌硬盤,谷歌文檔以及谷歌地圖.

Bonus: The company consistently ranks as one of the world's best employers.

獎金:谷歌一直都是世界上待遇最好的公司.

2. Apple

2、蘋果

Apple's brand value nudged up by 3% to $235 billion, helping it retain the No. 2 position in the ranking. But the brand has lost some shine since?2015 when it topped the BrandZ ranking.

蘋果的品牌價值爲2.35萬億，上漲了3%，蟬聯榜眼的位置。然而在2015，蘋果曾是BrandZ榜單的榜首，這表明該公司的影響力已經有所下滑。

BrandZ's ranking relies heavily on consumer perceptions. If people can't see that Apple is being innovative, its brand value will suffer.

由於BrandZ榜單的評定主要是依靠消費者的觀點。因此，如果人們無法看到蘋果公司的創新，它的品牌價值將會面臨極大挑戰。

3. Microsoft

3、微軟

Microsoft has landed in the third slot for three years running. Its brand valuation nudged up by 5% to $143 billion.

微軟公司已連續三年蟬聯探花的位置，其品牌價值爲1.43萬億,較上年提升了5%。

Microsoft generates nearly a third of its revenue and almost 40% of its operating profits from its "Intelligent Cloud" line of businesses.

“智能雲”項目所帶來的收益幾乎佔據了其運營收益的半壁江山，也是其總收入的三分之一。

Investors are clearly happy with the company: Shares have shot up by about 16% since the start of the year.

很顯然，投資者們對微軟公司的業績很是滿意。微軟的股價自年初已經上漲了16%，呈直線上升趨勢。

4. Amazon

4、亞馬遜

Amazon has been on fire over the past year and its brand value surged by 41% to hit $139 billion.

去年，亞馬遜位列榜單第五。今年，該公司的品牌價值達到了1.39萬億，上漲了41%。

The retail giant offers a wide range of services: online shopping, grocery delivery, cloud computing and entertainment are just the tip of the iceberg. It's continuing to develop artificial intelligence services and its personal digital assistant, Alexa.

身爲零售業的巨頭公司，亞馬遜的服務涉及多項領域：在線購物，貨物配送，雲計算以及娛樂項目等。上述領域還只是冰山一角。亞馬遜公司還致力於開發人工智能服務和個人數字助手，Alexa。

Investors have taken notice too, bidding up shares by 34% since the start of the year.

投資者們也注意到了這點，因此他們開始哄擡亞馬遜的股價，從年初開始，該公司的股價已經上漲了34%。

5. Facebook

5、臉譜網

The Facebook brand continues to perform well, despite scandals over fake news andviolent events streamed live on its platform.

儘管出現了假新聞和直播暴力事件的醜聞，臉譜網繼續保持了其良好的勢頭。

Facebook's brand value shot up by 27% over the past year to hit $130 billion.

該公司的品牌價值也是一路上漲，達到1.3萬億美元，增長了27%。

6. AT&T

6、美國電話電報公司（AT&T）

Telecom giant AT&T has appeared in the ranking for seven consecutive years and its brand has increased in value by 65% over that period. It's now worth $115 billion.

電信巨頭AT&T已經連續7年出現在榜單中，在過去的7年中，該公司的品牌價值增漲了65%，達到了今年的1.15億美元。

The company is trying to close an?acquisition of CNN's parent company, Time Warner ,that is worth about $109 billion including debt. If the purchase goes ahead, it would be one of the biggest takeovers of all time.

AT&T正在嘗試收購時代華納。時代華納是CNN的母公司，包括債務在內，其品牌價值爲1.09萬億美元。這項收購一旦建立，將成爲史上最大的收購。

7. Visa

7、維薩

Visa is an American company with a name that's recognized around the world.

幾乎全世界都認識維薩這個美國企業。

The company's brand value increased 10% to hit $111 billion this year.

今年，該公司的品牌價值達到了1.11萬億美元，增長了10%。

The brand got a particularly big boost after Costco ended its relationship with American Express last year in favor of a new one with Visa andCitigroup .

好市多在去年結束了和美國通運公司的合作，並與維薩以及花旗銀行建立了合作關係，這使得維薩的品牌價值激增。

Millions of former Costco AmEx cards were subsequently transferred to Visa and Citi.

隨後，上百萬的美國運通卡都轉爲了維薩和花旗卡。

8. Tencent

8、騰訊

Led by its media-shy CEO, "Pony" Ma Huateng,Tencent is huge in China, where its messaging platform WeChat is used for everything from texting to booking karaoke sessions.

騰訊是中國的一家大型公司，它旗下的即時消息平臺微信用途廣泛，從發信息到k歌一應俱全。

BrandZ said that increased used of WeChat helped to propel Tencent into the top 10 for the first time. Its brand value jumped 27% to $108 billion.

BrandZ雜誌稱騰訊首次入榜得益於微信使用量的增長，其品牌價值達到1.08萬億美元，同期增長27%。

The only other Chinese firm to have cracked the top 10 is China Mobile, but it hasn't appeared on the list since 2013.

此前，中國移動中國唯一進入榜單前十的企業，然而2013年後，它就從榜單上消失了。

Tencent is hoping to avoid that same fate by expanding globally. It announced plans last month to set up an artificial intelligence research lab in Seattle.

上個月，騰訊宣佈計劃在在西雅圖建立人工智能的實驗室，我們希望該公司不要因爲全球擴張而重蹈中國移動的覆轍。

9. IBM

9、美國商用機器公司（IBM）

IBM has been included in the ranking since it started in 2006.

2006年，brandZ榜單首次公佈，從那時起，IBM公司就一直處於領跑地位。

This year the brand has been valued at $102 billion, up 18% from last year.

2017年，IBM公司的品牌價值達到1.02萬億美元，同期增長18%。

The company has helped boost its consumer appeal through the development of the artificial intelligence mascot Watson.

通過開發擁有人工智能的吉祥物沃森，IBM吸引了更多的消費者。

10. McDonald's

10、麥當勞

McDonald's is the only truly non-tech company to be featured in the top 10 ranking this year.

今年，麥當勞是前十名中唯一的非科技企業。

The brand has received a boost by introducing more healthy food options. It's also offering more locally-inspired options in places like China and India, said Wang.

該公司品牌價值的激增得益於開發了更多的健康菜品。