全球最具價值品牌發佈大綱

Top brands boost value

全球最具價值品牌發佈

The world's most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of the COVID-19 pandemic, a report released on Tuesday has found.

6月30日發佈的一份報告顯示，雖然新冠肺炎疫情對經濟、社會和個人造成了衝擊，但全球最具價值品牌的總價值仍增長了5.9%。

The total brand value of the top 100 brands has reached $5 trillion, equivalent to the annual GDP of Japan, according to the 2020 BrandZ Top 100 Most Valuable Global Brands report, which was released by global communication services provider WPP and Kantar.

全球通訊服務供應商WPP和凱度聯合發佈的“2020年BrandZ最具價值全球品牌100強”排行榜顯示，排名前100名的品牌價值合計達5萬億美元，相當於日本的全年GDP。

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These brands have been more resilient and less volatile during the pandemic than they were in the global economic crisis of 2008-09, adding $277 billion of brand value growth over the past year, the report said.

報告稱，與2008-2009年全球金融危機相比，這些品牌在新冠疫情期間表現出了更強大的韌性和更小的波動。在過去一年裏，這些品牌的價值增長了2770億美元。

US brands represented more than half of the top 100, with Amazon maintaining its position as the world's most valuable, followed by fellow technology giants Apple and Microsoft.

美國品牌在百強榜中佔比達一半以上，亞馬遜成功衛冕全球最具價值品牌，緊隨其後的是同行業的科技巨頭蘋果和微軟。

Asian brands represented a quarter of the top 100, with 17 from China, including Alibaba and Tencent in the top 10.

亞洲品牌在百強中佔比1/4，有17箇中國品牌上榜，其中阿里巴巴和騰訊躋身榜單前十。