又是一年畢業季:10大最佳畢業典禮演講
What makes a great speech? Persuasion.
成就一場演講的是什麼？說服力。This is what the experts at Quantified Impressions, a firm that analyzes communications skills, report is most critical to connect with a crowd--when the crowd is college grads, at least.
分析溝通技能公司Quantified Impressions的專家認爲，這是與聽衆建立聯繫的關鍵點——至少當聽衆是大學畢業生時是這樣的。
Examining 31 college commencement speeches cited in the press as compelling and memorable, the firm evaluated these talks against a database of ordinary speeches and everyday conversation. The analysis included 80 different metrics. Persuasion turned out to be the metric, or variable, that the 31 speeches had most in common.
這家公司選出了31場被媒體稱爲精彩難忘的畢業嘉賓演講，對照一般演講和日常對話數據庫進行了評估。分析涵蓋了80項不同的指標，結果發現，這31場演講最普遍的共性就是說服力指標或變量。
And based on that, Quantified Impressions came up with a list of 10 best speeches.
根據這項分析評估，Quantified Impressions評選出了十佳畢業典禮演講。"These speeches are the best because the speakers persuade the audience to be emotionally moved," says Noah Zandan, Quantified Impressions' president.
“這些演講非常出色，演講者從情感上說服了聽衆，讓他們真心被打動，”Quantified Impressions的總裁諾阿·贊登說。
Turns out, the best speakers persuade by doing three key things. They explain their relevance ("I was just like you"). They give insight ("Here's what life will be like"). And they use inclusive words:you, we, us, with, along.
分析顯示，這些頂級的演講人做了三件關鍵的事情。與聽衆建立聯繫（“當時我就像你們一樣”）。提供真知灼見（“我們來談談，未來生活將是什麼樣子？”）。使用包容性的詞彙：你們、我們、和、與。It's no surprise who comes out on top. Oprah Winfrey's speech at Stanford five years ago actually beats her talk to Harvard grads last week.
排在第一名的人不出意料是奧普拉·溫弗裏。她五年前在斯坦福大學（Stanford）做的那次演講事實上超出了她上週對哈佛（Harvard）畢業生做的演講。The speech ranked No. 3 below is particularly historic this week: It's 50 years ago this month that John F. Kennedy, in the midst of the Cold War and on the heels of the Cuban Missile Crisis, startled the Soviets by offering unilateral nuclear restraint.
排名第三的演講本週特別值得懷念：五十年前的6月，正值冷戰時期，古巴導彈危機（Cuban Missile Crisis）剛剛發生，約翰·F.·肯尼迪提出的單邊核剋制震動了蘇聯人。1. Oprah Winfrey - 2008, Stanford
1.奧普拉·溫弗裏——2008年, 斯坦福大學2. David Foster Wallace - 2005, Kenyon
2.大衛·福斯特·華萊士——2005年, 肯尼恩學院（Kenyon）3. John F. Kennedy - 1963, American University
3.約翰·F.·肯尼迪——1963年，美國大學（American University）4. Maya Angelou - 1977, University of California, Riverside
4.瑪雅·安吉羅——1977年，加利福尼亞大學大學河濱分校（University of California, Riverside）5. Winston Churchill - 1941, Harrow School
5.溫斯頓·丘吉爾——1941年, 哈羅公學（Harrow School）6. Arianna Huffington - 2013, Smith
6.阿瑞安娜·赫芬頓——2013年，史密斯學院（Smith）7. Oprah Winfrey - 2013, Harvard
7.奧普拉·溫弗裏——2013年，哈佛大學（Harvard）8. Aaron Sorkin - 2012, Syracuse
8.阿倫·索爾金——2012年，雪城大學（Syracuse）9. Former Yahoo (YHOO) CEO Carol Bartz - 2012, University of Wisconsin - Madison
9.前雅虎（Yahoo）CEO卡羅爾·巴茨——2012年，威斯康辛大學麥迪遜分校(University of Wisconsin - Madison)10. (AMZN) CEO Jeff Bezos - 2010, Princeton
10.亞馬遜（）CEO傑夫·貝佐斯——2010年，普林斯頓大學（Princeton）Where is Steve Jobs--his famous 2005 speech at Stanford--in the Quantified Impressions rankings? No. 20.
2005年在斯坦福大學做了那場著名演講的史蒂夫·喬布斯在Quantified Impressions的排名中位列第幾？答案是，第20名
