中國投資商掀起收購葡萄酒酒莊熱潮

More than 150 or 2% of vineyard chateaus in wine-making Bordeaux, Southwestern France, are now owned by Chinese, according to industry estimates.

據業內估計，法國西南部的葡萄酒產地波爾多的葡萄酒酒莊中，現有150多家爲中國人所有，佔比爲2%。

Seeking beyond import business, the chateau investors aim to lock fine wine from production phase for their booming home market, where wine consumption grew 6.9% year-on-year, marking the world's number one, to 1.72 billion liters in 2016.

中國酒莊投資商的目光不再侷限於進口業務，他們打算從生產階段就爲蓬勃發展的國內市場鎖定優質葡萄酒。2016年，中國葡萄酒消費量達17.2億升，同比增長6.9%，增幅居全球之首。

Bordeaux has seen explosive surge in the number of chateaus purchased by Chinese buyers over the past decade, and more than 150 Bordeaux chateaus are now in Chinese hands, while it took Belgian buyers about 70 years in comparison to acquire over 100 chateaus in the region, according to Li Lijuan, director of Christie's international real estate market in China.

佳士得拍賣行國際房地產部中國市場總監李莉娟表示，近10年來，中國買家購買波爾多酒莊的數量呈爆發式增長，目前已有150多家波爾多酒莊屬於中國買家；相比之下，比利時買家在70年左右的時間裏在波爾多收購的酒莊也就100多家。

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Chinese buyers spend on average 5 to 10 million euros on a chateau whose vineyard could take up 10 to 30 hectares.

中國買家平均花費500-1000萬歐元購買一個酒莊，其葡萄園的面積爲10-30公頃。

Recent Chinese corporate investors include subsidiaries of wine company Changyu and food conglomerate Bright Food Group and COFCO.

近期投資波爾多酒莊的中企包括：紅酒企業張裕和食品企業光明食品集團的子公司以及中糧集團。

Valuation of the chateaus depends on its location, drainage condition, historical output, brand heritage and recognition, analysts said.

有分析師表示，酒莊的價值取決於它的位置、排水條件、歷史、品牌和大衆對其的認可度。

Investment return could be as high as 10 percent for those who have marketing and sales channels in China, Li said, adding that Chinese buyers also see chateaus as a resort for family or good real estate investment given long return period.

李莉娟稱，那些在中國擁有市場和營銷渠道的酒莊，其投資回報率可能高達10%。他還表示，中國買家會將酒莊看作是一種投資回收期長的房地產投資目標。